Netflix original productions have promoted it as one of the main producers of the moment. Stranger Things is a very representative case of that success, it became an entertainment phenomenon during 2016. It is a fact that the platform – which currently has more than 93 million users worldwide, according to data from Statista – seeks to reinforce its content in Indonesia Mobile Number Database order not to lose ground compared to other services that are working with a strategy similar, as in the case of Amazon Prime, Apple Music and HBO GO . In the case of Netflix, it comes in two formats: original films and animated series or in co-production. The most recent product that he has just promoted is Bright, a science fiction and fantasy film with which he will seek to stand out at the end of this 2107.
The Los Gatos company chose a very particular moment to start the marketing strategy of its new film: the night of the Oscars . At the same time that the event that awards the best of the film industry began, Netflix released the teaser of its new film, which aroused the interest of users on social networks. On Twitter it caused the conversation of thousands of users, while on Facebook (Mexico account) it exceeds 247 thousand views. This Monday it was shared on YouTube and within a few hours it already exceeds 10 thousand views. According to some film specialists, Bright is one of Netflix’s strongest bets to prop up its original films. The feature film starring Will Smith and directed by David Ayer (Suicide Squad and Fury) had a budget of $ 90 million and is expected to premiere next December.
We are entering a time where the competition for audience-users will grow significantly, because not only Netflix is betting on large productions in subtractions and movies. We already know the case Phone Number List of HBO and series like ‘Game Of Thrones’ but, with its GO service, it seeks to grow in content offerings. There is also the case of Amazon Primer, which already also distributes films – as in the case of ‘The Salesman’, among other productions – Apple Music will be the platform that distributes the original content of the Cupertino company.
