Content marketing and social networks are two concepts that are intrinsic in the new stage of the marketing industry. Content -beyond traditional promotional efforts- has become one of the main vehicles to connect with audiences increasingly skeptical of traditional advertising formats, while social networks are positioned as one of the media with the greatest German Mobile Number Database possibilities for connect effectively with more specific audiences from a space that has become one of the most common sources of information for content consumers. Under this umbrella, figures published by Outbrain highlight that social networks are the most used distribution resource (83 percent) by brands within their content marketing strategies, thus ranking above other platforms such as e -mail (78 percent) or third-party websites (67 percent).
In this regard, Alfonso Bribiesca, founder of Vexilo, highlights that “one of the main benefits of social networks is that they allow generating close and effective communication with users. In this way, social interaction platforms seem to be the place where all brands should be to Phone Number List optimize their opportunities to connect effectively with the consumer ”. Although Algorithms in social networks: allies or enemies of your content marketing strategy? this relationship is not new -with time it has only evolved- the reality is that in current times, in which automation seems to be the norm, we are talking about a terrain that for brands and their strategic teams poses significant challenges, a phenomenon that seems be dictated by a single word: algorithms.
