As highlight above, the marketing plan, as well as any type of planning, is support by data and information relevant to decision-making and and analysis defining actions. Therefore, the marketing plan begins to be develop when we consider some critical aspects for the succs of our actions. Check out each of the factors below:
a) The surrounding environment
One of the first steps in developing a marketing and analysis plan is to understand the environment, that is, to analyze the political, economic, social, technological, environmental and legal scenarios. Understanding the current context is extremely b2b email list important to begin developing the plan, as it will support the interpretation of other data and information that we will prent in the following topics.
For example, understanding the country’s economic dynamics is important both to better understand the behavior and new n of the target audience and identify how your product and/or service can add value to potential customers , as well as to develop and analysis strategi that guarantee the financial health of the busins.
b) The target audience
Another important point when developing a marketing plan is knowing exactly who your busins’s target audience is, that is, your brand’s persona . By 5. ask the right questions to an email marketing agency defining the profile of your ideal customer, you can identify which social mia they use, what type of language they use, and how your products and/or servic can improve their liv.
Therefore, the marketing strategy becom even more effective, as it will be specifically aim at those people who are most likely to complete the purchasing journey and become loyal to your brand.
c) Competition
Another sential aspect for developing a marketing and analysis plan is knowing your competition , because by identifying the positive and negative points of other phone number thailand compani in the sector you will be able to compare them with those of your busins.
Through comparison, it is possible to identify which improvements ne to be made so that your brand do not fall behind the competition, as well as verify which invtment opportuniti you have to differentiate your products and/or servic from other compani and meet consumer demands more satisfactorily.
