At this stage, don’t hesitate to ask the right questions to test the agency’s expertise and ability to implement tailor-made campaigns. When you’re at the stage of choosing between two or three providers, you can present them with a product or service you’d like to promote and ask them what type of email campaign/strategy they would implement.
Your future email marketing agency should be able to give you, without going into too much detail, the structure and key points of this fictitious campaign.
6. Consider the agency’s values
This step in your email marketing el salvador phone number library agency screening process will be a little more complex. Again, it requires you to talk to the service providers, not just rely on the content of their website.
Since you will likely be working closely together over a longer or shorter period of time, it is important to choose a partner who is on the same wavelength as you.
This means, for example, choosing an agency that, like your company, values quality over quantity, and building long-term relationships of trust with your clients rather than sending out eye-catching campaigns with tempting promotions (which will ultimately have a serious impact on your ROI).
7. Ask the agency about its additional services
Finally, don’t hesitate to inquire about additional services your agency might offer, or strategic partnerships it may have established how to optimize delivery logistics for local e-commerce businesses with other players from which you could benefit.
The challenge is to find the right balance between:
In any case, email marketing doesn’t work in a vacuum . Your campaigns will likely send your customers to other marketing channels. Long before that, your agency can help you collect leads, grow your mailing list, and enrich your CRM database . The key is to maintain consistency across all your tools and channels to avoid silos as much as possible and better reach your audience.
8. Question the relevance of even using an email marketing agency
Whether you don’t have the budget to resource data dedicate to an email marketing agency or you want to maintain control over your marketing strategy, using an external service provider won’t always be the best choice for your business. In-house email marketing is also a good way to streamline the implementation of your campaigns by limiting the back-and-forth between partners.
The good news is that a comprehensive free email marketing platform like Brevo lets you access the services offered by an email marketing agency, but on a self-service basis. From consolidating and segmenting your contact list to designing your email sequences and tracking your analytics, you can easily manage your strategy directly from your dashboard.
In addition , Brevo allows you to optimize your omnichannel web marketing strategy by giving you access to other relevant services (CRM, SMS marketing, videoconferencing, electronic payment, etc.)
