You certainly don’t spend hours designing and perfecting your email campaigns only for them to never be read by their recipients. If you want to optimize your open rates, you’ll need to make a few small changes to your email strategy. The good news is that it won’t cost you a cent, but it simply requires adopting good habits when it comes to managing your contact lists and writing your emails.
1. Improve your delivery rates
The first strategy for increasing your email open rate is fairly intuitive. Members of your mailing list can’t open your emails if they don’t receive them. To ensure they actually reach their inbox, you can:
- Ask each new subscriber to argentina phone number library add you to their whitelist or address book. In your newsletter signup form, you can provide instructions for doing this on major email clients like Yahoo, Gmail, Outlook, and so on.
- Implement double opt-in so that each new subscriber confirms their subscription by clicking a link included in the follow-up email. This additional step automatically eliminates invalid addresses and protects your mailing list from fake signups.
- Make sure your domain is verified to ensure your message passes spam filters.
2. Clean and segment your customer database
To maximize your email open rates, you the best ai tools for it professionals also need to take care of your mailing list to ensure you’re reaching the right people and sharing targeted content with them.
This starts with checking the quality of your email list and cleaning it regularly. For many marketers, unsubscribes are bad news, but on the contrary, they help you sort out the people who are genuinely interested in your brand.
3. Optimize your emails for mobile users
Next, consider segmenting your subscribers based on criteria relevant to your brand (their socio-demographic profile or purchasing behavior, for example). A powerful email marketing tool like Brevo will help you with this segmentation south africa numbers work with dedicated templates and tools to better personalize your email campaigns.
More than half of all emails are now opened on a mobile device. It’s therefore imperative to optimize your campaigns for these screens, particularly when trying to increase email open rates.
Not only will mobile users be less likely to unsubscribe from a brand that adapts its email format to smaller screens (and therefore offers a more pleasant reading experience), but optimization happens before your subscribers even click on your emails.
