Email marketing remains one of the most effective channels for generating traffic to your e-commerce site and boosting sales.
Whether it’s for lead nurturing, promoting your products, building customer loyalty, or increasing your repeat purchase rate, email marketing offers an ultra-effective means of communication and conversion . But it’s also a tool that requires a certain level of skill/experience, and above all, a lot of time. You’ll essentially A/B test multiple workflows, segmentation criteria, and more before finding what actually works for your audience.
It’s for all these reasons that you might be tempted to call on specialists. In this article, we’ll look at the advantages email marketing agencies can offer in terms of time savings and results. We’ll also share with you the 8 criteria to consider when choosing the right service provider.
What is an email marketing agency?
An email marketing agency is egypt phone number library essentially a team of specialists who develop and oversee email campaigns for businesses in various industries.
Most often, they use a self-service emailing tool , such as Brevo , for example, but will allow brands to delegate this entire aspect of their marketing to focus on other acquisition channels.
Services offered by email marketing agencies
When looking at email marketing agencies, it’s important email marketing strategies to increase conversions in local businesses to differentiate between those whose services are structured around a specific project or more global objectives (in which case we’ll talk about a full-service agency).
In the first case, the agency will carry out an email marketing campaign and work for the company within a clearly defined scope (during a key time in the marketing calendar such as Black Friday or the end-of-year holidays, for example).
Your business plans to grow rapidly
This will give you more flexibility to focus on other areas of your business.
In the second case, support will be provided over the long term and around several strategic results, such as boosting the resource data deliverability and opening rate of emails sent by the company, developing a newsletter or improving customer retention with automated email suites.
Depending on the agency’s specialization or the scope of action set by its clients, the latter may offer a more or less complete range of email marketing services such as:
Why use an email marketing agency?
Regardless of size or industry, any business can, in principle, benefit from the services of email marketing agencies. While email marketing is a highly effective tool for engaging your community, it still requires a lot of time and experimentation to master and achieve the desired results.
However, in certain specific situations, hiring an email marketing specialist may prove more beneficial. This is particularly the case if:
1. Your company has tried email marketing, but hasn’t seen any significant results.
Many businesses consider email marketing to be too complex or time-consuming. If you’ve
