If you think about it from the point of view of the closest it can seem somewhat surprising, unexpected and even almost unlikely. Imagining Alcampo, Mercadona or Carrefour selling advertising may seem like a somewhat bizarre idea, although in reality it could become the way to the future Poland Mobile Database of the advertising industry. It is as bizarre as Amazon selling ads (and it has been doing it for years with very good results) and it is not without a history. And actually, Carrefour, for example, already has its own marketing agency. It’s called Carrefour Media and it mostly sells brand shares. If you buy online at the Dia supermarket, it is also possible that on some occasion you have come across an ad. 
But what is it and where does this idea come from that hypermarket giants can become players in the advertising industry and take part of the advertising investment market? Like so many other things, the idea comes from the United States. It was in that market that Amazon started its advertising business. It is also where the main hypermarket chains are Brother Cell Phone List already fine-tuning their advertising sales divisions. As they point out in an analysis by The Wall Street Journal , Walmart or Kroger want to become the next giants of digital advertising. Both supermarket chains, as well as Target, are already working in this field: as pointed out in the economic environment, they are seeing online advertising as the next way to generate business.
The idea was already around before the coronavirus crisis, but the pandemic and associated ecommerce boom have accelerated its potential. At the end of the day, the sales that these companies have registered online have been very high and the growth has been very important. The potential in advertising terms is very high. Companies in this sector can offer sale of classic ads, but also segmented coupons (for example, X discount if you buy this brand or this type of products) or specific actions of brands (such as special landings of products or niches). What remains for them to conquer is having a marketplace space, they add in the analysis, since that opens the doors even more in terms of advertising. Walmart, for example, has already worked that terrain and has already created a gateway with those characteristics.
