Efficiency rises as the Holy Grail of marketing and advertising, singapore mobile company list but what do we understand by efficiency? Is it really what specialists in this area are after? Digital marketing expert Dr. Augustine singapore mobile company list Fou reflects on this term and the avenues used to achieve it in a recent article for Forbes. In digital marketing terms, he explains, “efficiency” should mean the ratio of business results to the total money spent to achieve singapore mobile company list those results . Unfortunately, he cautions, ”
profitability” has come to mean simply “low cost.” singapore mobile company list That profitability has been touted by media agencies as the key benefit of betting on programmatic. However, Fou plans, “How can there be continually more ad impressions to buy as CPM prices go lower and lower? As far as I know, the number of humans on earth has not skyrocketed recently and the amount of tsingapore mobile company list ime they spend online, on mobile devices, and on social media has stagnated since 2013 (that is, completely saturated). ‘ singapore mobile company list Therefore, Is it “efficient” to spend your advertising budgets on programmatic media, even if the prices are lower, sometimes much lower?
First, it addresses the question: “Is it singapore mobile company list efficient if it doesn’t produce results?” . The first thing to question is whether programmatic digital ads are producing singapore mobile company list overall results. At this point he cites the sale leads example of P&G , which in 2018 reduced its digital spending by $ 200 million and registered no change in business results. Something similar happened with Chase, which reduced the number of sites where its ads were shown, or Uber, which paused 80% of paid marketing aimed at getting more users to singapore mobile company list download the app.