Sale Leads

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  • In the north prison of Mexico City, an hour on Facebook is more expensive than cocaine

    It has been proven that social networks present addiction in people and mainly in young people. According to the WHO, one in four people suffers from behavioral disorders related to this problem. And that is why the Faculty of Psychology at the University of Bergen together with the Slovenia Phone Number List Bergen Clinics Foundation, made a scale where 6 signs were created that identify addiction to social networks, mainly Facebook. Based on this information, the psychologist Cecilie Schou revealed that the characteristics of a social media addict are very similar to those who suffer from alcoholism and drug addiction.

    A few days ago, the newspaper El País, released a couple of videos recorded inside the North Prison, which currently has approximately 10,000 inmates and is overcrowded 60 percent of its capacity. According to the investigation carried out by said medium, inmates who have a mobile device sell an hour on Facebook for much more money than the cost of half a gram of cocaine. That is, inmates who pay $ 40 pesos to use the social network pay a fortune where almost all good and / or service is below ten pesos.

    The problem is greater when the use of social networks by prisoners is to search for information and use it for extortion, or to make phone calls related to fake kidnappings. That is why, awareness Phone Number List must be In the north prison of Mexico City, an hour on Facebook is more expensive than cocaine raised about the information that is published on these platforms, from the data that is exposed by users, to the images.

  • #Hashtag records grow as brands, does it work?

    Faced with the personalization of advertising campaigns, social networks have become the backbone of marketing strategies, as well as an omnipresent feedback tool between companies and consumers. Since late 2013, the United States Patent and Trademark Office (USPTO) recognized that a term containing a “#” symbol or the term “ hashtag ” can be registered Senegal Phone Numbers as a trademark “only if it works as an identifier of the source of the applicant’s assets ”, so that as of 2016, in the United States there were already more than 100 hashtag records as companies. Examples include: restaurants, race organizers, video producers, even citizen observatories, however, the USPTO denied registration to those who only used the hashtag in a descriptive way, such as second-hand sales or resale.

    Among the best-known companies in the United States that use the hashtag , #STEAKWORTHY stands out, which is a restaurant service, #MYCHASENATION, an organizer of motor racing, #LIKEAGIRL, a social observatory for female empowerment, #THESELFIE, a startup that sells equipment of professional photography and video. After a brand was patented and registered as a hashtag, US authorities recommended registering the word without the sign, in order to make clear to the public and netizens the name of the company and the hashtag it uses. In the case of Mexico , there are no registrations with the Mexican Institute of Intellectual Property (IMPI) of any registration with the name and hashtag sign, however, in the United States, patents and registrations happened until there was legislation, while that in our country there has been no legislation on this type of intellectual property.

    In the same vein, the Wall Street Journal recommended entrepreneurs and brand owners with a hashtag to develop strategies to minimize the risk of their investment and protect their brands against the misuse of social networks, which is currently not regulated. As for strategies and Phone Number List branding , hashtag company owners can do it in a simpler way, developing hashtag and familiarizing it with the brand, such as promotions, special sales, although these companies must take double care as any company, since their labels have They have to be doubly specific so that customers associate the company label and with the campaign.

  • Agency Report: Digital Marketing Agencies and the Complex Way to Go

    Brands and consumers thrive in an increasingly digitized environment. The consequence of this phenomenon plays in two ways when trying to explain it from the perspective of the advertising industry. On the one hand, strategic teams and advertisers have at their disposal a Senegal Phone Number List greater number of contact points that promote a closer relationship with the target audiences, which do not distinguish demographic or time barriers, so if they are managed correctly they could suppose the basis for the construction of long-term relationships with increasingly defined targets.

    However, from another point of view, we are talking about an environment that by definition democratizes the production and development of content, which means greater challenges to gain the volatile attention of users. The great competitor for brands in this field is the consumer himself, who has found the means and resources to be a judge and part of the new communication models. Gaining relevance seems like a daunting task. Understanding a context that by nature changes constantly in increasingly reduced periods, is a constant concern for organizations of any category, which in their quest to meet this need allocate increasing investments to establish partnerships with specialized advertising agencies in the field. digital terrain. The budgets that are destined to the digital environment give context to the previous phenomenon. Findings from the Marketing Research Department2.0 indicate that during 2015, advertising investments in media as well as in Phone Number List marketing services in general registered an increase of 3 percent in both cases, which in net numbers translated into an injection of capital equivalent to 74 thousand 007 million pesos and 158 thousand 270 million pesos , respectively.

    When talking specifically about the composition of the media mix, we have that although television remains the predominant means of communication in the mix with more than 50 percent of participation, its annual growth rate (2 percent) is below of digital, a channel that concentrates 8.7 percent of total investment in media with an increase of 19.4 percent. In this way, it is not surprising that 2.28 percent (1,918 million pesos) of the total marketing budget is allocated to the services and solutions offered by advertising agencies specialized in digital tools, platforms and strategies.

  • 6 differences between B2B and B2C marketing

    Although in the end marketing is made to reach people, the way we buy is completely different if what we are going to acquire is for ourselves or for work; A simple example of this is when someone needs to buy shoes, goes to a store or looks online for the ones they like the most and if they can afford to buy them. On the contrary, if what you need is to buy a Romania Phone Numbers printer for the office, the purchase decision is not based on which is the prettiest, but on the one that responds in a timely manner to the printing need and the budget you have, and for that, more information is required to make a decision. Before moving on, it is worth clarifying what the acronyms mean in both cases: B2B is Business to Business and B2C is Business to Consumer.

    It is very important to be clear about the differences between the two models, because the requirements for each are very different and it is difficult with the B2C strategy to be successful in B2B and vice versa. In general, marketers prefer to work in B2C companies, because it is easier and even glamorous to talk to the final consumer, but B2B presents certain challenges that in its complexity make it fascinating. Below I describe the 5 points that from my perspective make B2B different from B2C: We must focus on the advantages or properties that make sense to the buyer, beyond the emotional or sentimental value that it may have. It is important to think about offering in communication, the competitive advantage, the main characteristics and the clear and concrete differentiations that make our offer the best.

    B2B is more rational than emotional, in order for a purchase to be made, it first goes through an analysis process, in which the options are evaluated to ensure and justify that the best agreement option is being acquired to the need you have. Unlike B2C where you must use a language that anyone understands, in this case we can use a language with more technical or Phone Number List specialized terms, typical of the product or service, that help to understand the advantages. This can help us to be clearer explaining what we do. The more and better the information we can provide, the easier we will make the decision maker’s job. Either with text, images or videos, but we must provide content that allows us to fully understand the advantages of our proposal, otherwise we will lose relevance. While impulse purchases are a fundamental ingredient in B2C, on the other hand, when the sale is between businesses, times change and are no longer as hasty as in retail. In B2B, thanks to the analysis made of the available options, the time to make a decision can take much longer, even weeks or months.