Faced with the personalization of advertising campaigns, social networks have become the backbone of marketing strategies, as well as an omnipresent feedback tool between companies and consumers. Since late 2013, the United States Patent and Trademark Office (USPTO) recognized that a term containing a “#” symbol or the term “ hashtag ” can be registered Senegal Phone Numbers as a trademark “only if it works as an identifier of the source of the applicant’s assets ”, so that as of 2016, in the United States there were already more than 100 hashtag records as companies. Examples include: restaurants, race organizers, video producers, even citizen observatories, however, the USPTO denied registration to those who only used the hashtag in a descriptive way, such as second-hand sales or resale.
Among the best-known companies in the United States that use the hashtag , #STEAKWORTHY stands out, which is a restaurant service, #MYCHASENATION, an organizer of motor racing, #LIKEAGIRL, a social observatory for female empowerment, #THESELFIE, a startup that sells equipment of professional photography and video. After a brand was patented and registered as a hashtag, US authorities recommended registering the word without the sign, in order to make clear to the public and netizens the name of the company and the hashtag it uses. In the case of Mexico , there are no registrations with the Mexican Institute of Intellectual Property (IMPI) of any registration with the name and hashtag sign, however, in the United States, patents and registrations happened until there was legislation, while that in our country there has been no legislation on this type of intellectual property.
In the same vein, the Wall Street Journal recommended entrepreneurs and brand owners with a hashtag to develop strategies to minimize the risk of their investment and protect their brands against the misuse of social networks, which is currently not regulated. As for strategies and Phone Number List branding , hashtag company owners can do it in a simpler way, developing hashtag and familiarizing it with the brand, such as promotions, special sales, although these companies must take double care as any company, since their labels have They have to be doubly specific so that customers associate the company label and with the campaign.