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A recent report by the London newspaper The Times has revealed how some British brands are financing extremist groups, without knowing it, when their ads are published on radical sites or videos with content related to these terrorist causes. A situation that raises whether programmatic advertising is the only responsible party. This situation resulted in radical New Zealand Mobile Number Database responses from brands such as Jaguar Land Rover, which have withdrawn all their digital advertising in the UK, while Thomson Reuters, has discontinued some of the elements of its programmatic advertising activities. The accusing finger has mostly pointed in the direction of programmatic advertising when these kinds of complicated situations arise in the media. But it wouldn’t be fair to put all the responsibility on this digital advertising inventory sharing methodology.

As experts point out, it is important to remember that programmatic advertising often includes a broad spectrum of automated purchases, a good portion of which allows buyers to maintain good control over what is purchased and where the ad is served. There is value in buying from advertising networks and in open markets through intermediaries, but brands really need to review these opportunities and sellers, to be sure that they have the necessary containment and security measures, for good performance. of the ads. The programmatic advertising business has suffered as a consequence of a percentage Phone Number List that still see it as of less value, used for excess inventory. What would occur, historically, in open marketplaces, which have been flagged for lack of transparency. But brands and publishers are mobilizing to more effectively control these environments, such as private marketplaces and direct programmatic selling, where individual publishers and select buyers interact. Some buyers try to establish ‘white lists’ in open markets with the intention of avoiding these errors, such as those pointed out by the British publication. And it is that, it seems that programmatic advertising still has a long way to go, but it is still a very useful mechanism, whose use also depends on all the actors involved.

The Airbnb company has become a benchmark for travel and accommodation, it is one of the startups that found in the collaborative economy an important business model that allows them to offer services to thousands of people without the need for important infrastructures, in this case , accommodation. These types of companies – such as Uber and Cabify – have fostered New Zealand Phone Number List a new marketing trend based on car sharing during a trip, and a house or rooms to host travelers with a promise of win-win for all parties. However, Airbnb has not had a very good time in some cities around the world that have been willing to analyze its operation and, in several cases, have already determined to define regulations on accommodation, in which applications of this type are considered. Now it is Mexico City that has determined to collect a tax on accommodation applications that have operations in the capital of the country. The collection for the ” Lodging Tax ” is effective from this year and will be applied to any person – moral or physical – who hires accommodation or lodging services through a temporary mobile application in houses and apartments.

According to article 162 of the Mexico City tax code , it establishes that “when the payment of the tax is covered through an intermediary, promoter or facilitator -in this case the application-, this must be the one who informs tax authority”. For its part, Airbnb establishes from its website that it is aware of the reforms related to accommodation in Mexico City, while highlighting that the regulation allows applications like yours to operate in compliance with them. It is not the first time that the collaborative economy Phone Number List company has to face new regulatory provisions, in cities such as Barcelona, ​​Berlin, Paris, London and Amsterdam it has faced fines ranging from 100 to 600 thousand euros and the resistance of many localities to allow your operation. In New York , they have had to face lawsuits for fines of up to $ 7,500

Undoubtedly, the logic of sharing economy confronts the authorities of various cities and countries with the challenge of modernizing their regulatory frameworks in order to allow consumers to have access to this type of services, since the dynamics of consumption has shown that this model of economy is here to stay. PwC estimates reveal that the sharing economy – a model under which more than 7,500 platforms work around the world – will have a global impact of more than 335 billion dollars in 2025

Netflix original productions have promoted it as one of the main producers of the moment . Stranger Things is a very representative case of that success, it became an entertainment phenomenon during 2016. This is something that the streaming platform has taken advantage of very Buy Netherlands Mobile Number Database well , which is preparing the second season, which already has several prominent marketing actions such as the first trailer released on Super Bowl LI day. The protagonists of the popular series have also made the most of their fame that, since the first season made an impact, they have appeared on dozens of television shows, interviews, skits and more.

Millie Bobby Brown , the girl who plays ‘Eleven’ in Stranger Things has caused special sympathy in the public and, this cannot be ignored by brands, she has already collaborated with fashion firms such as Calvin Klein and Louis Vuitton . Now, the now 13-year-old girl was captured on the set of Avengers: Infinity War , scheduled to premiere in 2018 and, in which the largest participation of heroes in the Marvel Universe is expected . This was not at all a coincidence, it was the brothers Joe and Anthony Russo themselves – directors of the film produced by Marvel Studios – who shared an image on social networks last Friday in which they are accompanied by Millie. The photograph was titled “Millie Bobby Brown, Guest Director .” This immediately motivated the conversation of users who, on Instagram accumulated more than 20.9 thousand Likes, while on Facebook it caused more than 10.1 thousand Reactions. Without a doubt, good digital marketing for the duo of directors.

This may be a simple PR action by the directors -which has led to the question of whether Millie will be in the Marvel movie-, which in the end is good digital marketing given that Disney and Phone Number List Netflix have agreements for several series of this universe such as Iron Fist, Daredevil, Jessica Jones and Luke Cage that, together, will lead The Defenders . The children of Stranger Things have known how to capitalize on their fame, another case is that of Finn Wolfhard , who plays ‘Mike Wheeler’, who launched a proposal on the crowdfunding site Indiegogo . The 14-year-old seeks to raise $ 6,500 for the making of a music video entitled “Playdate” that he will make in the company of his friend Josh Ovalle.

On a weekly basis, Facebook publishes dozens of new reactions, inspired by movies or animated movie characters, causing an oversupply of smilies that consumers cannot control. This extension will make it easier for you to manage your reactions on Facebook. The Go Rando extension is an artificial intelligence software that studies your reactions published on Netherlands Phone Number List the social network and stores them in data to create a complete profile of your preferences and trends online. Go Rando is an application that helps you manage your reactions on Facebook , since it automatically balances to hide your true emotions. Artificial intelligence is the extension of mixing with Facebook’s AI.

It works because every time you react to a publication on the social network, Go Randy randomly selects a reaction, one of the reactions that it has ready to use. According to its creators, it is an algorithm that collects information about the consumer, which in the future could give “perfectly balanced points of view, as if it were a person”. This extension will Phone Number List make it easier for you to manage your reactions on Facebook. In addition, they agree that by monitoring your activity, algorithms could define trends in the future on advertisements, since Facebook’s artificial intelligence would decide which publications would be worthy of appearing in its “News Feed”.

Social networks are more on the rise than ever. Finally, companies have understood the benefits of digital marketing and have begun to invest in it. There are even companies that today invest 100% of their advertising and marketing budget in online strategies. However, it is not a question of turning on the PC and starting to write. Like everything related to Mexico Mobile Number Database communication, to be effective, it requires a strategy. When it comes to social networks, which are instantaneous and spontaneous, many think that there is no need to plan. But it is a mistake. Planning is one of the keys to success. Another fundamental point is to be detailed to avoid mistakes and review things several times before publishing them. In turn, it is important to hire professionals in the field, and not simply people active on social networks.

Below, I want to share with you four things that I learned as a Community Manager that may interest you: Plan without losing spontaneity. Social media experts suggest making a schedule of posts with what is going to be published during the week. This guarantees a post logic. It also helps to have a coherent speech. Promote a dialogue with users. However, it is also worth checking them every day before they are published to see if it is possible to adapt them to the context of the day: if it rains, if the national team plays, or if it is too hot, for example. May the calendar not defeat the naturalness of the networks! Avoid the “Like” car. Surprisingly, this practice is more common than expected. It is assumed that if you share its content, it is because you agree with it. But giving yourself a “Like” car is like kissing yourself. Sometimes it happens when you manage networks from a commercial administrator, and you want to give it a “Like” from your personal profile. But you have to be vigilant. Let’s not blow kisses in front of the mirror!

Share content of others in fair measure. Generating original and relevant content for your audience usually takes time. At times it can even be difficult to come up with new creative ideas. Content that has not been created yet. But own content is usually more effective and users value it more. Invest, you will not regret it when you see the results. Measure is success. One Phone Number List of the main advantages of taking actions online is that everything is measurable. Using tracking codes (UTMs) it is possible to follow the consumer’s route: which links he entered, what actions he took, which content he liked the most. In the case of marketplaces or ecommerce sites, you can even measure the sales generated by an action! One studies to be prepared and to be able to communicate better. Practice helps solidify that knowledge. It allows you to learn even more and identify what works and what doesn’t. That is why I wanted to share with you some of my learnings so that you too are more prepared to succeed.

It was in 1999 when the British technologist Kevin Ashton coined the term Internet of Things (IoT) to define a network that not only connects people, but also them with the objects around them. At the time Mexico Phone Number List it seemed like a matter of science fiction, but today it is a reality that increasingly impacts industries, the way of life of consumers and the strategies of marketers. Therefore, it is important to visualize the future of IoT through five expert forecasts, reflected in the following figures:

ONE. The specialized web portal Statista predicts that the number of connected devices will reach 50 million units worldwide by 2020. TWO. A 2015 global study by Tata Consultancy Services (TCS) found that banking and financial services participants predict that on average IoT spending per company for the sector will grow to 153.5 million by 2018, up 31 percent from at $ 117.4 million in 2015. THREE. This year, the size of the IoT market would hit $ 1,130.3 billion, to grow to $ 1,391 billion next year.

FOUR. Currently the travel, transport and hospitality sector, together with industrial production, invest a greater Phone Number List proportion in the Internet of Things and the trend will continue. FIVE. McKinsey predicts that the economic impact of the Internet of Things by 2025 will be enormous, especially in relation to factories, with an estimated increase of 3.7 billion dollars.

He is no longer president of the United States, however, the image of Barack Obama continues to be summoned from various sectors that seek in him a benchmark of politics, democracy and dialogue. But now not from inside his country … but from a European nation that is in search of a Buy Phone Number Database Malaysia
new leader. It is in France, a country that will hold federal elections next April (a second round in May) with the slogan of electing a new president to take the place of François Hollande . However, from Gallic lands and in other regions of the world there is some concern given that Marine Le Pen , candidate of the conservative National Front, is one of the leaders in the polls.

The concern stems from being compared to current US President Donald Trump and his protectionist policies and radical discourse. For this reason, there has been a campaign in the streets of France and social networks for a few days that propose that the former American leader run for the next presidential elections. The campaign is on Facebook and a website in order to collect one million signatures, of which it has already obtained 35 thousand signatories . The proposal has been taken by several users on twitter with the hashtag # Obama2017 . “At the time when France is about to vote en masse for the extreme right, we can still teach the planet a lesson in democracy by electing a foreigner as French president,” says the website that also sports the slogan Oui on peut ‘ , (‘If possible’).

Barack Obama is one of the presidents who had a careful handling of his image both as a dignitary and as a family man, together with his wife Michelle and their daughters, he preserved the image of an ‘ordinary’ family, like that of any American. This, added to the type of politics he Phone Number List managed during his administration, positioned him as one of the most charismatic world leaders and with the greatest projection and empathy at the international level, he is considered one of the most influential people in the world in 2016, according to TIME magazine

The business travel niche was a neglected segment in Mexico and Latin America for many years, but today it is one of the main focuses of attention and interest in the tourism sector. But what is coming? What are the new challenges that business tourism will face? That is why I share five trends that will mark the future of business hotels in Mexico and Latin Malaysia Phone Number List America. Disruptive technology: The service and hospitality will have to evolve according to technological trends and demands. According to research by Dr. James Canton of the Institute for Global Futures [1] “Trends in technology, science, energy and entertainment will greatly change the experience of travelers when staying.” For business hotels, we will soon be talking about of virtual tours of the rooms and spaces in 360º. Collaborative areas for networking and a more powerful bandwidth will have to be a must for the business hotels of the future.

Sustainability: Although many hotels today focus on sustainability and being environmentally friendly, in the future most business hotels will be sustainable. They will stand out for their energy efficiency, use renewable energy, use only safe and 100% biodegradable or recyclable products, use the latest solar and geothermal technology, and have a neutral carbon footprint. Sustainable business hotels will also have a social conscience, through their products and promoting labor inclusion, in order to produce a positive social impact in the community where they operate. The chain seal: According to figures shared in the 2016 Real Estate Business Expo (Exni), of the universe of hotels in Latin America, approximately 30% belong to some type of hotel chain, continuing this growth in the market in the coming years. This trend reveals the preference of travelers to prefer the chain seal. It is increasingly common for independent hoteliers to become a chain hotel through a franchise model to benefit mainly from technology, commercial and brand recognition platforms.

Digital Innovation:The future of business travel is constantly evolving, and digital innovation will play a determining role in new business hotels. From the robotization of the concierge, a digital check-in without having to go through the lobby counter for the key, to the predictive analysis of travelers to determine tastes and behaviors before making your reservation. Currently in advanced markets, the proprietary reservation system for Phone Number List digital platforms in business hotels represents 30 to 40%. It is estimated that this will advance rapidly and the digital medium is the primary one, either through the hotel’s website (BookingDirect), a mobile app or the same OTAs that are in recent years seeing how the chains of Hotels fight to receive digital reservations directly. Bleishure 2.0: The business hotels of the future will not only have to think about traditional business travelers, but about the new trend of Business + Leisure with elements of augmented reality. The Bleishure 2.0 will completely revolutionize the concept of themed hotels, making it easier for the traveler to explore thousands of virtual settings without having to leave the hotel. Do you fancy a trip to Machu Picchu in Peru in the middle of a business meeting? People will be able to do more than stay in a hotel and be limited to local excursions.

On Sunday, the 89th Academy Awards will be held at the Dolby Theater in Los Angeles, which promises a lot of glamor, expensive and designer apparel, and could not miss the gold iconic Oscar statuette . Despite the brilliance, glamor and prestige of the Academy Awards , the statuette is Japan Mobile Number Database How much does the Oscar statuette cost? You’ll be surprised not that expensive, as the firm Time Inc, revealed that the Oscar award is only valued at $ 10. According to the publishing firm, Time Inc, the statuette costs $ 400 to make, but for it to be offered to the Academy of Motion Picture Arts and Sciences it has to be sold for $ 10.

However, the resales of the statuettes are in the thousands or even millions of dollars, like the director and Oscar winner, Steven Spielberg, who spent 1.36 million dollars for the Oscars of Bette Davis and How much does the Oscar statuette cost? You’ll be surprised Clark Gable. In 2015, a judge allowed the Academy to pay $ 10 to pay for an Oscar from the 1940s, an amount that was just a fraction of the $ 79,200 a Los Angeles auction house paid. The Phone Number List Academy has a rule for Oscar winners, which came into effect in 1951 and states that winners of the statuette cannot sell them without first offering them to the organization for $ 10. For analysts, the statuette is the most distinctive film award in the world, and the Academy’s decision “tries to maintain the dignity and value of the statuette in cinema to prevent it from becoming a commodity.”

The constant innovation of instant messaging services caused consumers to stop taking into account the Android text messaging system , that is, SMS messages , so Google enlists the modernization of the Japan Phone Number List messaging system. Android prepares SMS redesign, what does it consist of? Android prepares SMS redesign, what does it consist of? In an announcement on Google’s corporate blog, the company announced that it would bring its Rich Communications Services (RCS) messaging system to Android users around the world. Android prepares SMS redesign, what does it consist of? It is a communication protocol used by wireless operators.

With RCS, Google seeks to modernize the SMS and will now work with emojis and iMessage effects, and now they would become a “daily” text message. In addition, Google is partnering with Sprint in the United States, Rogers in Canada, Telenor in Europe, Globe in the Philippines, and multinationals such as Oange and Deutsche Telekom. Android prepares SMS redesign, what does it consist of? Also, the company is trying to bring brands Phone Number List to push SMS , as many companies currently use text messages for advertising, logistics updates and customer service, and Android and iOS offer different messaging services. With the change, Android messages become the default messaging app on phones from most official Android manufacturers, such as LG, Motorola, Sony, HTC, and more.