Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness Austria Mobile Database of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it.
But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Pens, USB keys, mouse mats … We all have at home some type of product branded with the logo and corporate image of the company that gave it to us. Brand gifts have traditionally been one of the fastest ways to raise awareness of the company, to connect with consumers and to enhance brand recall. In the case of B2B brands, branded gifts have also established themselves as the efficient way to draw attention to the competition and to ensure that the buyer will remember you when the right time comes. Anyone who has walked through a professional fair is clear about it and has lived it. 
But what happens in the times of the coronavirus? In this moment of social distance, in which face-to-face fairs are no longer held or are held at half throttle and in which physical contact between people has to be reduced, merchandising and branded products have also had to reinvent Brother Cell Phone List themselves. The context may have changed and some of the old gifts may have had to take a break, but the promotional gift is still important. Organizing a good gift campaign -both if you want to reach the consumer market as well as the B2B market- is still a good idea to do branding and to increase the visibility of the brand. Companies must adjust what they give away and how to the moment in which we find ourselves. The coronavirus crisis has changed many of the social practices in which branded gifts shone, but it has also created potential new opportunities for promotional gifts.
Given the current situation and the change of direction within the market, we have asked Diederik de Koning, CEO of Gift Campaign and whose company is dedicated to promotional gifts, about the outlets are being the keys to adapt to this exceptional context. They tell us: “We have not only incorporated all kinds of products for health and protection such as masks, gels, screens or anti-contagion kits to be able to have personalized products in this area, but we have also incorporated a line of articles for companies to help to teleworkers, being able to send them as individual packages and including options such as reusable bottles, webcam caps, headphones, cups or anti-stress balls
