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  • Twitter bets on new streaming video formats, what for?

    After Twitter shares reported a 10 percent drop on the New York Stock Exchange (NYSE) , analysts believe that the social network is betting on live video streaming to seek to monetize that content Cayman Islands Phone Number List and fill the gaps that the economic losses have left him. According to the Warrick School of Business, the bluebird has been betting since mid-2016 on BuzzFed or Bloomberg broadcasts on NFL or MLB seasons, as well as political shows.

    Proof of this was in the last Super Bowl 51, where Twitter partnered with the NFL, whose transmission was seen by 3.5 million viewers on the social network. Of them, 55 percent were under the age of 25 and another 25 percent were international audiences. During the last quarter, Twitter streamed 6.6 million hours of video through Periscope. Analysts predict that the social network may have the same number of hours but through its platform in the first quarter of 2017.

    Since the fourth quarter of 2016, Twitter increased its ad engagement by 151 percent, compared to the previous year, which the company said was driven by video ad impressions and insertions. The firm seeks to reverse its quarterly losses, coupled with the fact that in the Phone Number List fourth quarter of 2016 it only added 2 million new users, so the company now focuses on live video, because it offers advertisers the ability to reach audiences in the right context and at the right time.

    For the Warwick Business School, Twitter “has no choice” but to invest in streaming because “they are running out of time” and the firm could begin to lose brand value, as happened at the time to Myspace. During the fourth quarter of 2016, Twitter created 600 hours of live video from 400 events, which saw 31 million unique viewers tuning in to various types of content, although that did not ensure that they would follow the broadcast for long.

  • John Carpenter announces on Facebook who will direct the new Halloween movie

    It is clear that the nostalgia formula works quite well for Hollywood when reviving franchises that were successful in previous years, so year after year we see reboots, remakes or some spin-off of franchises Cameroon Mobile Number Database that marked generations. One that did quite well is “Halloween” (1978), creation of John Carpenter , which has generated 400 million dollars (the complete saga), according to Box Office, it seems little, but remember that we are talking about horror movies and almost forty years ago.

    Last year we told you that the franchise will return to movie theaters and will do so at the hands of its creator, considered one of the most important directors of horror films, although this time he will do so only as a producer and creative advisor. Now, Carpenter also serves as one of the main ambassadors of the film since he was in charge of announcing through his Facebook profile the name of the director who will revive his work and when the premiere will arrive .

    The new “Halloween” movie is due to the fact that Blumhouse, producer responsible for the ‘ Paranormal Activity ‘ saga and Phone Number List the drama ‘Whiplash’, managed to take control of the next films in the saga, and also convinced Carpenter to be part of this draft. Now the director (now producer) revealed that David Gordon Green and Danny McBride join to complete the creative team, Green as director and together with McBride will write the script. He also took the opportunity to set a premiere date; It will be on October 19, 2018.

  • Learn about the latest tricks to enjoy Netflix even more

    At the end of the fourth quarter of 2016, Netfix had a net profit of $ 186,067 million, which represented an increase of 52.2 percent, which translated into annual revenues of $ 8,830 million. The platform already has more than 93 million subscribers around the world and its service reaches more than 190 countries with content made in the United States Cameroon Phone Number List and by country, made by local filmmakers, which makes Netflix the undisputed leader in streaming. It is a Chrome browser extension and allows you to change the video quality based on your connection, rather than Netflix doing it. It can avoid problems such as you are watching content and playback suddenly stops due to a high and low in your connection. Super Netflix allows you to add custom subtitles and prevents you from annoying spoilers.

    The streaming platform plays according to your internet connection, so you will not always be able to see content in high definition, but this can be activated manually, when you go to your account to the playback sector you will be able to select the high quality option, in the data plan section. With this page you will always discover the latest releases around the world, it is something like “the definitive list”, and if you have time you will be able to see the catalog of the more than 13 thousand films available around the world. The films are organized by genre and duration, plus you can see in which countries they are available.

    Believe it or not, Netflix has secret categories that classify content in very specific aspects. Netflix Categories is a Chrome browser extension, it will allow you to browse directly through all Netflix Phone Number List content and you will be able to bookmark the categories you find. This is Fleex, an application that synchronizes subtitles of the language you prefer according to the program or movie you are watching. The app is compatible with Netflix movies and series.

  • Marvel Unveils Avengers Infinity War Trailers

    Without a doubt, the Marvel Cinematic Universe (MCU) is one of Disney’s most successful projects that, since it bought Marvel Entertainment for $ 4 billion a few years ago, has been dedicated to Cambodia Mobile Number Database exploiting value. marketing of the brand and its franchises. This weekend Marvel did it again, took advantage of social networks to surprise fans and give previews of what will be one of its great productions in the future that will continue the saga of The Avengers .

    Through his Twitter, Facebook and YouTube accounts , he presented part of the cast that will be present in Avengers: Infinity War . It was with a video that shows something from behind the scenes of the filming that it was possible to know that Robert Downey Jr. (Iron Man), Tom Holland (Spider-Man), Chris Pratt (Star-Lord) will be in the film whose premiere is scheduled for May 2018.

    In the video shared on networks, producer Kevin Feige said that with “AInfinity War” the culmination of the Marvel Cinematic Universe is reached. This installment will be directed by Joe Russo. Disney Phone Number List and Marvel will want this film to repeat the success of other MCU productions, such as Captain America: Civil War, which grossed more than $ 1.13 billion and Avengers: Age of Ultron, with $ 1.405 billion, according to Box Office.

     

  • Pacific Rim 2: This is what the new Jaegers could be like

    When it was confirmed that a sequel to Pacific Rim would be made with a new cast, director but again with a story by Guillermo del Toro , it became a trend on social networks thanks to John Boyega Cambodia Phone Number List confirming on his Twitter account that he would be one of the protagonists . The actor – known for his participation in Star Wars: The Force Awakens – again gave clues on social networks of what happens with the filming of the film produced by Legendary Entertainment and Universal Pictures .

    Boyega published a few days ago a photograph of him characterized as Jake Pentecost in Pacific Rim: Uprising and this week some images of the new look that the Jaegers will have in the film, which is scheduled to premiere in February 2018, were released. It should be noted that Legendary Pictures is in the process of production and filming of the film, and it has not been confirmed if the images are official, however, that does not prevent, intentionally or not, from carrying out some marketing actions that help keep the new installment current.

    The producers’ goal is to better capitalize on the original version directed by Del Toro, which, although it did not have the impact at the box office expected by Warner Bros. , raising around $ 406 million, according to data from Box Office Mojo, did achieve a deep engagement Phone Number List thanks to the fact that it accumulated a large number of fans around the world who have motivated the creation of various forms of merchandising such as comics and action figures. Let us remember that for this second installment, Guillermo del Toro will only act as producer of the film, since the direction will be in charge of Steven S. DeKnight, Thomas Tull, Mary Parent, Jon Jashni will also participate in the production.

  • Are you a music lover? With these tips you can enjoy more Spotify

    Streaming music platforms currently have more than 100 million premium subscribers in the world, with Spotify offering a catalog of more than 30 million songs, and rapper Drake was the most listened to artist, with 4.7 billion views. According to investment bank Bulgaria Mobile Number Database Goldman Sachs, streaming music revenue will reach $ 104 billion by 2030, with Americans streaming 431 billion songs in 2016 alone. Among the options you have to enjoy your Spotify even more you will find: Regardless of whether you are Premium users, you can equalize the music as you prefer. Although it only applies to iOS users. In the menu of the three lines you will choose configuration, and then enter playback and there you will find the equalizer.

    It is an application that will help you learn songs in the language of your choice, since you only need to start playing songs for a box to be activated where lyrics will be synchronized with music. The app is available for iOS and Android. This option will be one of the most useful so that Phone Number List you do not exhaust the capacity of your cell phone, but of your microSD memory, although it only applies to Android. In configuration, then in storage you can choose the option to “save to microSD”. Many Spotify reproductions come from PlayStation 4 consoles, but with the latest updates you will be able to play and listen to your playlists in the background, however, it is not possible with previous versions the music was interrupted when you started to play.

  • With so much junk mail, does email marketing make sense?

    Email is the backbone of the internet. The popularization of the Internet in the 1990s made email the basis of digital communication. There are currently more than 4.626 million email accounts in the world, according to The Radicati Group, and in the next two years there will be more than 5.594 million. Today thousands of companies have their own email servers Bulgaria Phone Number List but there are three platforms that provide the service: Gmail (from Google), Outlook, (formerly Hotmail, from Microsoft) and Yahoo. Among the clients to read emails, the most popular is the iPhone app. In the late 1990s, some companies began to use e-mail to send promotions or digital versions of physical catalogs . Now through an email you can make a sale after a few clicks . This has created a multibillion dollar industry.

    Forrester Research estimates indicate that in 2017 the investment in email marketing will be 2,670 million dollars, only in the United States, and that the figure will exceed 3 billion by 2019. Eliane Iwasaki, Marketing Director of Return Path in Latin America, points out that “most companies operating online, such as online retailers, affirm that email campaigns generate the most ROI, 222 percent more, reported by marketing professionals ”. It is a very important channel but for it to generate results, messages must reach the inbox and be attractive to consumers,” he adds. In an environment where consumers are bombarded by news and information, one of the main challenges is getting an email to open. During the third quarter of 2016, in the United States and Canada, 34 percent of commercial emails were opened and only 3.1 percent had a click-through conversion. In fact, from 2010 to date, the percentage of open emails has increased by 12 percent but clicks have dropped by 3 percent.

    Decades ago, spam mails gained notoriety and were even somewhat comical, thanks in large part to letters from so-called Nigerian princes who were willing to share their vast fortune in exchange for paperwork or beautiful Russian women looking for a husband . Today fraud and spam are much more advanced thanks to automation, bots and phishing. The Phone Number List latter refers to emails in which criminals pose as service companies or banks to obtain credit card information. In May 2015, the volume of spam represented 53.2 percent of all emails, according to Kapersky Lab. In September 2016 it was 61.25 percent, so the number of these types of messages is on the rise. Although some malicious emails reach the spam tray directly thanks to the automatic filters of services such as Gmail. But others, which are “real”, are despised and forgotten by the users themselves.

  • The steps companies must follow to design apps for millennials

    Technology consumption habits among young people between 21 and 33 years old have shown that millennials are often obsessive with their gadgets and cell phones, so application developers must relate their content to game mechanics, and better said: gamification . Gamification Bosnia and Herzegovina Mobile Number Database seen from the developers is the use of game mechanics, non-playful environments or applications, in order to enhance motivation, concentration and effort in a game. Data from the YEC consultancy highlights that companies or developers must incorporate gamification in their apps to attract millennials , and highlights the following points:

    For companies or app developers , the true commitment must start from an identification or fulfillment of an emotional need, and design is a user experience that not only seeks to be rewarded for points and social status, but that it aims to find in the contents something pleasant, pleasant and fractifying. Consumption habits have shown that millennials seek instant gratification, that is, they do not like waiting or ambiguities, so an app for this segment must have or provide immediate rewards and then offer others Phone Number List through challenges or unlocks. Millennials are concerned from social justice to caring for the environment, which represents a niche market for developers, such as allocating a certain percentage of the purchase to environmental organizations, while people who raise more funds for the cause can obtain something of value, or it could work as a points system, and whoever collects the most using the app can get passes to a restaurant.

    According to YEC, one way to increase the chances of creating strong passwords is to gamify them, by scoring passwords that allow users to score higher by choosing better passwords. The consultancy adds that Southwest and Chase “nailed it” by gamifying their applications, since they present a model in which you buy everything you want with your credit card through a points system in which you play with another user. Carrying out this activity will generate enthusiasm among millennials, and the activities can be signing to win or consulting social networks, with which companies could send codes to the winners with discounts on their products.

  • Generation X outperform millennials in online shopping

    More than half of the e-commerce consumers in the world do so for simple convenience, even when they have the option of going to a store in person to make purchases, said the consulting firm KPMG. Data from the study “Global Consumption, the Truth about Online Consumers” show that generation X , those born between 1966 and 1981, made Bosnia and Herzegovina Phone Number List 20 percent more purchases than millennials, those born between 1982 and 2001, who did not show so much purchasing power. According to the consultancy, Generation X averaged 19 online purchases per person per year, while the average was 17 individual purchases per year. In Latin America, the credit card was the most common payment method, with 79 percent, while the Paypal or debit card modality was 25 percent.

    According to KPMG’s leading consumer markets partner in Mexico, Mario Carrillo, income is the primary factor that determines the amount of online purchases, and Gen X “are already more economically consolidated than young millennials .” However, Baby Boomers, people Phone Number List over 55, made fewer purchases than Generation X or Millennials, yet they spent $ 203 per transaction. For the consultancy, millennials were the buyer segment that was most influenced by online sources, such as reviews and opinions on social networks, even 50 percent of them may have spoken with other millennials about their purchase, while 25 percent One hundred consulted it on the internet previously. While in Latin America they mentioned that online purchases were made for convenience, 58 percent in Mexico, 54 percent of shoppers revealed they were doing it for sales. The survey was conducted with 18,430 consumers in 51 countries, including Mexico and Latin America.

  • Why does Elon Musk want humans to become cyborgs?

    The man behind SpaceX, OpenAI, Hyperloop and Tesla Motors, Elon Musk , assured that human beings need more than their labor to avoid losing jobs in the future, so they need to evolve the ability Bolivia Mobile Number Database to communicate directly with machines, or the human will one day be “irrelevant.” In an interview with local media in Dubai, the person responsible for making Tesla what it is today said that the ideal for humans is “to merge biological intelligence with artificial intelligence.” The statements emerged during the launch of Tesla in the United Arab Emirates.

    According to Elon Musk , the symbiosis between humans and computers is not a new idea, as it was proposed by scientists since the 1950s. What would seem like science fiction, for Musk it is that society will think that no human brain always thinks or processed the data in an unaddressed way, which the machines would have ready. Musk even made reference to the trailer for the movie Ghost In the Shell and about the future that they pose there, which is one where humans and machines mix their brains for cybernetic parts.

    Musk explained that machines communicate at a trillion bits per second, while humans communicate at 10 bits per Phone Number List second. For Musk , human evolution is about information and artificial intelligence. Also, Musk exemplified that car drivers are at risk of being replaced by self-driving cars, so he urged the scientific community to “find new job roles for people, since technology can be very harmful for them.”