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  • The US Congress puts the points on the i’s to the “bullies” Google, Amazon, Facebook and Apple

    After 16 months of investigation, the Federal Trade trace mobile no in saudi arabia Commission of the United States Congress has concluded that the four largest companies «techies» in the country (Google, Amazon, Apple and Facebook) «have too much power and that power should be controlled and be subject to to proper monitoring and trace mobile no in saudi arabia enforcement. ‘ The report signed by the US lower house constitutes the most important attempt to contain the power of the technological titans beyond the seas since the Executive of the United States denounced Microsoft for breaking competition laws back in trace mobile no in saudi arabia the 90s.

    By virtue of the report, the GAFAs have ended up trace mobile no in saudi arabia becoming “the kind of monopolies we last saw in the era of the oil and rail magnates.” To launch the investigation, the congressional antitrust subcommittee collected more than a million documents from the four companies pilloried. And in addition, hundreds of interviews were conducted with trace mobile no in saudi arabia academics, business leaders and rivals of the “Big Four . ” By scrutinizing the information in their possession, lawmakers have determined that Google, Amazon, Facebook, and Apple have effectively abused their dominant trace mobile no in saudi arabia positions ,

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    Google would have used, for example, its trace mobile no in saudi arabia famous search engine to put first and last names to the most popular browsers and based on this information to shape its strategy for Chrome. The report recommends the effective division or “structural separation” of the GAFA AF acebook Congress blames him for having maintained “an sale leads unassailable position in the trace mobile no in saudi arabia social media market for nearly a decade” and for having propped up his power through acquisitions aimed at annihilating potential rivals. “Our investigation leaves no doubt that there is a clear and pressing need for Congress and antitrust trace mobile no in saudi arabia enforcement agencies to take

  • Brands that insult women: Lifestyles Chile

    Last International Women’s Day highlighted brands, community managers and creatives who wanting to join the trend shoot themselves in the foot and because they want to be funny they end up insulting women. Despite the efforts to change the advertising world around Buy Australia Phone Number List gender stereotypes, on March 8 we saw from the traditional advertisements of irons and washing machines for International Women’s Day , to brands that, when trying to combat preconceptions they encourage them, ” They say that women don’t know how to drive, but … ”

    One of the cases of community managers without common sense and aggression towards women was that of Lifestyles, an Australian condom company. In their official Facebook account for Chile , they published a post that says “When the teacher is angry, it shows. And how has your nephew class back been? (sic)”. Then the invitation to solve an equation Phone Number List whose result is that “the teacher lacks peak”, that is, she lacks sex. Obviously Lifestyles’ “joke” did not go down well and the brand was immediately the target of harsh criticism for its misogynistic comments. After the criticism, Lifestyles Chile published on Facebook, where more than 75 thousand fans, that “they got out of hand” and offered an apology to their followers and friends. He assured that the situation will not be repeated. The case is one more example that there are still many people in the industry who do not understand that the world is changing.

     

  • Netflix and Prime Video lead streaming video in Spain

    In a short period of time, the sector of digital video saudi arabia mobile number directory streaming platforms has grown exponentially , changing the way of consuming audiovisual content and revolutionizing the industry to saudi arabia mobile number directory become a business area of ​​millionaire competition. According to a study by Smartme Analytics , Netflix and Prime Video are the two platforms with the highest penetration among Spaniards. In addition, MiTele and A3Player sneak into a ranking where other saudi arabia mobile number directory giants such as Disney + or HBO coexist.

    The observational technology of saudi arabia mobile number directory SmartmeAnalytics has made it possible to produce this report with a homogeneous monitoring of audiences. One of the most important factors is the difference in the volume of penetration of the platforms saudi arabia mobile number directory depending on the channel (web or app). According to their data, the success of video streaming on the web is slightly higher than that of apps (49.8% versus 42.2%) . This small superiority in impact seems to point to the convenience of saudi arabia mobile number directory viewing content on a larger screen, such as a computer.

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    The differences between the two lists are a saudi arabia mobile number directory consequence of the approach that each brand gives to its product. While the pioneering platforms in the sector, such as Netflix or HBO, have had much more influence on the sale leads versatility of the application in a saudi arabia mobile number directory multi-device way, other natives such as Prime Video or ATresplayer use the computer as a connection tool with their catalog and do marketing from this perspective. Do not miss anything from MarketingDirecto.com and join saudi arabia mobile number directory our Telegram t.me/MarketingDirecto

  • Finally! Spotify will allow you to search for songs by their lyrics

    Spotify, the leading music streaming platform, is saudi email directory reconfiguring its search tool to display results based on song lyrics. This is a creative solution to a generic problem among users, that we often remember chunks of lyrics saudi email directory but do not recognize the title of the track or its author. This new feature will be available on both Ios and Android devices , as stated on Twitter by Lin Wang, designer of the saudi email directory platform.

    The new functionality, which Apple Music had already saudi email directory incorporated two years ago, allows us to write fragments of songs in the search bar and browse the results, which appear based on a “letter matching” algorithm. For Spotify users, the cumbersome process of searching saudi email directory Google for lyrics to identify the track or resorting to recognition applications like Shazam is saudi email directory over.

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    In addition to this long-awaited addition, saudi email directory Spotify raises other improvements related to the lyrics of the songs. Among them, it is worth highlighting the option to display lyrics in real time , while the songs are playing, in selected countries. sale leads This feature is the result of the saudi email directory platform’s collaboration with Musixmatch, a great developer that has a catalog of more than 12 million lyrics in 50 different languages. There are also other little details that the developers hid deep within the app and are currently being The rise saudi email directory of e-commerce pushes retailers to copy the Amazon model apple tree creates for the EU the campaign on Water and Sanitation in Nicaragua

  • Like Prometheus, Alien Covenant has a transmedia narrative campaign

    Years ago, Prometheus, a film directed by Ridley Scott, drew attention for its transmedia campaign that took the experience outside theaters. Now Alien Covenant does something similar. The first piece is an advertisement for the android Walter. Alien is a series of Australia Mobile Number Database science fiction films that have a huge fan base around the world. In 1979 the film “Alien”, directed by Ridley Scott, was released and changed the genre forever. Alien became a franchise comprised of Aliens, Alien 3, Alien: Resurrection, and two Alien vs Predator crossovers.

    In 2012 Ridley Scott released Prometheus, a prequel to the entire series that received positive results from most fans. This year another installment will be released: Alien Covenant, also directed by Scott and which, according to the first trailer, will have a similar tone to the originals. As part of the promotion of Prometheus, five years ago, the marketing campaign had a couple of videos that were not trailers but complementary pieces to the film. One of them is an ad about how the model android David 8, (Michael Fassbender) works and feels.

    The other piece is a TED Talk, which is set in 2023 and shows a Peter Weyland, played by Guy Pearce, younger than he appears in Prometheus. Also, a couple of websites were made, like WeylandIndustries.com , to make the fan experience greater. Now, the sequel to Phone Number List Prometheus, entitled Alien Covenant, repeats the formula and started a transmedia campaign with a website and a video in which we see Fassbender again but now giving life to another android: Walter. The MeetWalter.com site explains the functions of the android Walter and in addition to offering clues about the character’s behavior in the film, we can see a cross-marketing strategy with the processor manufacturer AMD.

  • Most brands partner with an agency to work together their programmatic advertising

    Accenture Interactive partnered with the IAB Programmatic saudi arabia mobile company list Data Center, an IAB unit, to conduct a study looking at the role of programmatic advertising in the digital media ecosystem and how it is evolving. Now they present it at Inspirational 2020. One of the most important points in the world of saudi arabia mobile company list marketing is that campaigns reach customers and that, for them, they become authentic and relevant . And, therefore, they become efficient for the company that created it. This makes one thing clear: you need to know your customers. And how do you meet these saudi arabia mobile company list consumers? Obviously with data and the so booming programmatic advertising.

    To examine this path, Accenture Interactive saudi arabia mobile company list with the IAB Programmatic + Data Center, an IAB unit, to conduct a study looking at the role of programmatic advertising in the digital media ecosystem and how it is evolving . especially before the changes in the regulatory framework on data protection. The results, which were presented in saudi arabia mobile company list August by both organizations, have been presented today in the framework of Inspirational 2020 , a series of interesting presentations, round tables and debates that will serve as inspiration and learning about new trends, csaudi arabia mobile company list urrent business models and futures,

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    As brands have obtained more and more data saudi arabia mobile company list from their customers they began to segment them by groups and develop specific messages for each group. That brought the need to distribute messages in an efficient way since the old sale leads manual processes limited brands to saudi arabia mobile company list direct their communications . “We have to know what our client is like. The next logical necessity is to be able to do it saudi arabia mobile company list efficiently. Hence the import

  • 100 free flights for you to have a job interview in New Zealand

    The New Zealand government is looking for the best candidates with skills related to development, 100 free flights Buy UK Mobile Phone Number List for you to have a job interview in New Zealand. programming and technology, so it has just announced that it will offer 100 free flights, accommodation and tours to Wellington to people who want to attend a job interview. The program is called “100 free flights for you to have a job interview in New Zealand. Looksee Wellington” and it is a partnership created between the Government and a global recruiting company.

    The objective is to “face the shortage of technology skills in the city and evaluate the recruitment of new software developers, creative directors, product managers and analysts,” declared the authorities. 100 free flights for you to have a job interview in New Zealand. But how can you participate? Those interested in applying must do so online before March 20, the most Phone Number List popular profiles will be selected by several heads of the technology firm. 100 free flights for you to have a job interview in New Zealand. The cost of bringing each candidate to New Zealand for a week would be approximately $ 2,750, which is equivalent to around $ 275,000 per 100 candidates.

  • 5 Tips to improve your web positioning

    Many people invest large amounts of money in saudi arabia mobile number SEO to position their business in search engines, but the truth is that, to achieve a web positioning that can be sustained, it is necessary to complement the SEO strategy by generating valuable content. If you are wondering right now, how can I do it? or why is saudi arabia mobile number SEO important? Do not worry. In this article we are going to see five infallible tips with guaranteed results to improve your web positioning Know the 5 infallible tips to achieve effective SEO positioning ider that having a lot of traffic on their website is positive and that is why they are investing large budgets in online advertising campaigns (SEM), to attract saudi arabia mobile number users.

    However, there is a problem with this methodology, saudi arabia mobile number and it is that most of the people who come to your website or blog through paid advertising do nothing more than access the web and leave it within a few seconds. They arrive as temporary users, not to stay, but because they have been diverted from their normal navigation. So in order to retain the user and saudi arabia mobile number retain your audience, you need to define a clear metric, which has nothing to do with paid ads, but rather measures the genuine interest of the audience in your content . And what is this point to take into account? The answer is the content that saudi arabia mobile number influences web positioning.

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    In fact, many point out that SEO and Content saudi arabia mobile number Marketing go hand in hand and that it all depends on generating valuable content based on the most requested keywords from users in your industry. In addition, as sale leads experts explain, 70% of consumers are more likely to saudi arabia mobile number buy something when they see that the valuable content of a product or service has been shared by a friend or a reference. Everything saudi arabia mobile number and it seems obvious, original content is essential .

  • The agreement between Oracle and TikTok falters and a London company throws the cane to the Chinese app

    The offer would involve the creation of a new parent company for ksa telephone directory TikTok whose headquarters would be in the United States (as President Donald Trump wishes). The current tenant of the White House wants to avoid at ksa telephone directory all costs that the personal data of US TikTok users end up in the hands of China (and that is why Oracle would be in charge of processing such data in the future), but simultaneously Beijing refuses that the application is controlled mainly by companies from the United ksa telephone directory States.

    A ByteDance spokesperson denies conversations ksa telephone directory with ByteDance Based on the offer launched by Centricus, this company would be open to participation in the international business of TikTok by current investors and other US companies. Even so, and despite the fact that ksa telephone directory The Wall Street Journal claims to have a copy of the offer sent by Centricus to ByteDance, a spokesman for the Chinese company denies that there have been any conversations with the London ksa telephone directory company.

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    The prestigious economic newspaper says, for its ksa telephone directory part, it has proof that Zhang Yiming, founder of ByteDance, would have spoken in Chinese territory about the offer with ksa telephone directory Centricus consultants. The offer sale leads put on the table by TikTok would have a value of 50,000 million dollars It so happens that last year Centricus was about to invest in a rival company of TikTok: the American app Triller. Do ksa telephone directory not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto

  • Netflix is ​​already watched in 54% of US homes

    The OTT platform , Netflix , is already seen in 54 percent of American households, which shows that the popularity of the platform continues to grow like foam, since five years ago, Netflix penetration barely reached 28 percent , according to a Statista report. Data from Leichtman Research Group highlights that OTT platforms continue to rise, however, traditional UK Phone Number Database List television is not dead, with 46 percent of those surveyed claiming to “occasionally watch television.” Likewise, the analysis reveals that 30 percent of American households consume content from Video on Demand ( VOD) platforms . Among the interesting data, it stands out that 64 percent of households in the United States have a private television or streaming service, while Netflix is dominated by 23 percent by older adults, compared to 6 percent in 20111.

    In addition, 65 percent of pay TV subscriber households use VOD services, compared to 42 percent in 2011, while in that same year, people preferred to watch television, by 70 percent and in 2016 only it was 46 percent. Currently, the platform is in charge of expanding its Netflix is Phone Number List ​​already watched in 54% of US homes platform in the market it has secured, and creating new local productions in the regions where it is arriving, such as Asia and India . Among the productions for his loyal audience, he highlights the productions he makes together with Marvel studios , while to penetrate the Asian market he prepares a medieval series, set in South Korea and with zombies.