The OTT platform , Netflix , is already seen in 54 percent of American households, which shows that the popularity of the platform continues to grow like foam, since five years ago, Netflix penetration barely reached 28 percent , according to a Statista report. Data from Leichtman Research Group highlights that OTT platforms continue to rise, however, traditional UK Phone Number Database List television is not dead, with 46 percent of those surveyed claiming to “occasionally watch television.” Likewise, the analysis reveals that 30 percent of American households consume content from Video on Demand ( VOD) platforms . Among the interesting data, it stands out that 64 percent of households in the United States have a private television or streaming service, while Netflix is dominated by 23 percent by older adults, compared to 6 percent in 20111.
In addition, 65 percent of pay TV subscriber households use VOD services, compared to 42 percent in 2011, while in that same year, people preferred to watch television, by 70 percent and in 2016 only it was 46 percent. Currently, the platform is in charge of expanding its Netflix is Phone Number List already watched in 54% of US homes platform in the market it has secured, and creating new local productions in the regions where it is arriving, such as Asia and India . Among the productions for his loyal audience, he highlights the productions he makes together with Marvel studios , while to penetrate the Asian market he prepares a medieval series, set in South Korea and with zombies.