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How to build an email list?

A question asked by both seasoned and “newbie” email marketers alike. After all, if your email marketing is going to be successful (in other words, if it’s going to make you a lot of money) then you’re going to need an email list full of genuine prospects.

If you fail to newzealand-email-database build an email list like this, then whatever email marketing strategy you planned on using will fail.

Now, there are numerous ways in which you can build an email list. Some involve paid advertising methods; others involve methods which allow you to build an email list for FREE.

And it’s one of these free list building methods that you’ll be learning about today.

Specifically, how you can use a simple WordPress blog to get a ton more subscribers join your list.

What you need to do is this:

First, you need to write your daily email to your list.

Once you’ve written it, you should then do the following:

Re-write that email, adding a bit more “meat” to it. However, this “meatier” version is not going to be re-sent to your list. Instead, you’re going to upload it to your WordPress blog.

The reason you should send your email list a “non-meatier” version is because people already on your list don’t want to have to read anything that’s going to take up more than a minute or two of their time.

They want to get some value, get entertained, and then get on with their day (though hopefully they’ll buy whatever you’re selling first).

Yet people who visit your blog will be expecting slightly “meatier” content. If you don’t provide it to them, then they’ll quickly stop reading.

Plus, the people already on your email list will know more about you and the topics which you are writing about, compared to someone who is visiting your blog for the first time. Therefore you’ll need to do less explaining in your emails.

Okay, so let’s say you’ve done this step.

Now what?

Well, now you should keyword optimize your content. Just so your blog post has more of a chance of appearing in a prominent position on the search engines.

Anyway, let’s say you’ve now got traffic to your site. Next, you’ve got to persuade people to subscribe to your email list after reading your blog.

There are two ways in which you do this:

1) You place an opt-in box underneath your blog post.

So after someone has finished reading your post, they will naturally see your opt-in box and hopefully be persuaded to enter their email address.

2) You keep the same call-to-action which you used in your email, only instead of sending them to your sales letter like you would with your email list, you send them to another page which is optimized for getting hold of their email address.

What I mean by this, is that on this separate page, you should “sell” the benefits of opting into your email list.

Plus, you should also be offering an “ethical bribe” in exchange for people giving you their email address. An ethical bribe is something you give away for free, in return for people joining your list.

For example, you might offer a free report which offers the solution to a particular problem facing your market. Though like I say, this is just an example. To come up with the best possible ethical bribe for your own market, you need to know your market well enough to know what would appeal to them.

Anyway, that’s how you can use your WordPress blog to get a ton of email addresses.

Yes, this is just one way of how to build an email list.

But it’s a powerful (and free) way of doing so.

Though it doesn’t matter how big your list is if you don’t have an email marketing strategy which will see you make as much money from your list as possible.

Marketing is essential for today’s small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, “that are interested in Indian Email Lists your product or service”. Email list building is recognized as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

A list can be used as your core foundation to your small business’s marketing plan. If you have a good lists, it will be easy for you to conduct a powerful sales letter, offer new products, connect to your core group. Most importantly, you will get the opportunity to sell your products or services to potential consumers directly. List building allows you to interact on a more personal level, quickly understanding what your customers want and expect from your business or offer.

List building gives you the opportunity to send repeated invitations or information to the people, asking them to go and see your website, and also provides the opportunity for them to opt out if they so choose when you send your message compliant and follow the rules of responsible email marketing.

Make sure your email provides answers to common product or service questions and has a powerful subject header. Providing valuable information, special offer is always a good idea to attract visitors to your website. This increased traffic will increase your chances of obtaining sales. Therefore email list building can also be considered as a good asset for the development of your website. The visitors who come to your website will tell their friends and family members about your services and it will also generate sales through word of mouth. Therefore the basic idea behind list building is the process of gathering email addresses which you can use to promote your product in the future. One of the main problems today is many services that provide email marketing sending softwares will block your account if it gets any spam complaints.

The main objective of building contact lists is to create online relationships. According to the research, it has been identified that creating online contacts are much effective than creating physical contacts as the message can be sent much quicker and more efficiently.

Purchasing a list for email marketing list building marketing, can create a trusted go to database for release whenever you have exciting news. People who live in the present world are very impatient and small businesses must get in front of the consumer for less cost to succeed in today’s digital marketplace.

If you have not tried email list building it’s recommended buying from a trusted source like official email marketing, the lists are complete with verified contact email address, phone number, source, date, and complete contact records.

One of your most important tasks for any online entrepreneur is building an email list of prospects. When somebody provides you with their email address, they are granting you permission to send them information about your business. This means that they are interested in what you have to offer.

People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email.

Here are the 5 steps to building an email list of prospects.

1. Choose Your Target Market

Your business can’t sell everything to everyone and the more focused you are your target customer, the easier it will be to connect to that person. Always keep in Italy Email Database mind that you are selling to one individual at a time, not a group. Target your marketing to a smaller part of a bigger group and your marketing efforts will have a much better chance of giving you the results you want.

2. Offer Something Of Value For Free

It’s not likely that someone from your target audience group will give you their email address for nothing. You have to offer them something in return that they will want. This could be a high quality report, checklist or e-book, a video training module or audio file. Don’t forget that what you give away for free will indicate the standard of your business’ products and services. If you give away rubbish, your business will be thought of as rubbish.

3. Create An Email Opt-in Form

You now need a way to actually collect email addresses. For this you will need list building software called an autoresponder. An autoresponder enables you to capture and manage your email list. Your autoresponder can generate an email capture box that you can put on your website home page. Another way to get emails is to build a lead capture page. This is a webpage that is still connected to your autoresponder but separate to your website. Its only objective is to capture email addresses.

4. Set Up Your Autoresponder

There is no point in collecting email addresses and doing nothing with them. You need to set up a series of emails in your autoresponder to automatically send out your freebie when people sign-up. Research shows that it takes at least 7 emails before most subscribers will act. Pre-load your autoresponder with a series of helpful emails that will create a desire for your subscribers to want to know more.

5. Drive Traffic To Your Email Opt In Form

To get people to join your email list you have to drive traffic to your website or landing page. There are basically 2 types of traffic. Paid traffic and free traffic. As a general rule, you should only pay money for traffic that you are directing to a lead capture page. This is traffic that you control and the primary objective is to obtain the visitor’s email address. You would use free website traffic strategies to drive traffic to your website, blog, Facebook Group, online articles and videos or other information-style website. All of these pages should feature your email list opt in form or, at the very least, contain a link to your lead capture page.

An email list is the bread and butter of an online business. It’s a collected list of email addresses of customers and prospects that have filled out a form to receive your messages. These email addresses are collected into a Ireland Email Database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

1. You Get Permission

When you get someone to join your email list, you are basically getting permission to communicate and continue marketing to them via email. By subscribing, they are telling you that they want to hear from you and what you have to offer.

2. You Own Your Email List

You don’t own your Facebook Page – Facebook does. You don’t own your Twitter profile – Twitter does. And it’s the same with all your other social media accounts that have followers. The point is, when you’re building an email list of people who are interested in what you have to offer, you actually own that list of people. It’s an asset you can use to build your online business.

3. You Control Traffic

Building an email list building is the best way to get people to come back to your website. Once you’ve successfully gotten people to subscribe to your email list, all you have to do is send an email out to your subscribers with a link back to your latest post or information product.

4. It’s The Professional Way To Contact Customers

Today most consumers are used to giving their email address to a business, or understand that when they make a purchase the business will need their email address. Email is a common way to communicate and contact customers and is very accepted by most people.

5. Email Marketing Increases Conversion Rates

There’s no question that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.

6. Email Let’s You To Add Value

When you use email to contact people who have signed up to receive your messages, you’re connected to them in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.

7. Email Keeps You Super Close To Your Customers

You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. You can contact them at anytime easily with just a click of a button. Just think about how often you check your email.

How are you getting prospects and customers to buy from you? Building your email list is crucial to the survival of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is one French Email List of the most effective forms of marketing that as ever existed Building an email list means that you spend time getting email addresses for marketing from leads, prospects and customers. You can then send them information related to their problems and offer them products or services that provide solutions.

So how can you build a better email list?

1. Produce Valuable Content

While your audience won’t see the content until they sign up to your email list and open your email, the content needs to be well written, interesting, and relevant to your audience. You want them to love it so much that they keep opening and that they share your emails with their friends.

2. Segment Your Email Lists

The more targeted each email list is, the more relevant the messages can be for your readers. By segmenting your lists when people make a purchase or click through on a link, you can make each email much more personalized.

3. Produce A Lead Magnet

You’ll need an incentive to get people to give you their email address. Having said that, make sure the incentive is specific to your target market, to avoid visitors who just want the freebie and have no plan of ever buying anything.

4. Add Social Icons

It’s easy to add social icons to your email messages. Include them on your email at the bottom, but also add a call to action asking your readers to share the email.

5. Use Creative Twitter Welcomes

You can get software to send automatic welcome messages to people who follow you on Twitter, like SocialOomph. While some people don’t like them, they’re still effective.

6. Get Yourself Interviewed

Find people who are looking to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you’re expected to bring with you an offer to their audience. This offer can require an email address to receive it.

7. Host a Webinar

Webinars are a great way for building your email list. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.

8. Speak Offline

You can collect email addresses at events as a host or speaker. If you give a good, value-packed talk and presentation, people will want to sign up to your list.

Email marketing has become an essential tool for every online business. Email marketing is a form of direct marketing that uses electronic mail to promote commercial or fundraising messages to an audience. However, the term is used to refer;

• Sending emails with the purpose of making the relationship of a merchant with its current or previous customers to encourage customer loyalty and repeat business.
• Sending emails with the purpose of Dubai Email List sacquiring new customers to purchase something immediately.
• Adding advertisements, offers and coupon codes to the previous customers to utilize something immediately.

If you have your customer’s email database, then you can use email marketing to grow your business. As a marketer, it’s your job to make sure the database you have is updated with fresh contacts. If you are not working on building your email list already, then stick with this article till the end because I’m going to share 16 ways to grow your email list.

1. Create Awesome Content:

The 1st thing is why people subscribe to your newsletter? If you write something new & unique that people find it by your side only then they will stay connected to you otherwise they will unsubscribe your email subscription or newsletter. Your content plays a major role here so, it should fresh and unique.

2. Share Your Emails:

You can encourage your current subscribers to share or forward your emails by including social media buttons and email to a friend button in your emails. If some of your subscriber share or forward your email to their friends or family then you have chances to get new subscribers.

3. Free Giveaway:

You can run an online contest or free giveaways for your readers on social media and on email. Create an online form and add emails and personal details columns in it. So, any of your readers who want to participate in the contest, have to give you their email.

4. Create an Engaging Opt-In Message:

If you have an email list and you have some of the clients who don’t get involved with your business then you can create an engaging opt-in message and send them. If they respond you back them keep them in your email list otherwise remove them all from your current email list. So, these activities may help you to get to get up-to-date with your older clients.

5. Offer Free Content:

If you are running a blog or if you are a web developer then create eBook or demo version software and give your readers free exchange of their email. You can insert email subscription box and if they provide their email only then they will download that eBook or demo version software. So, you will get email and if they share your eBook with their friends or family then your visitors may increase.

6. Use Facebook Page for Promotion:

Facebook is the major platform for online marketing & make money online. You can make money from Facebook page and you should use your Facebook page to promote your offers. You can post your offers on your timeline of your Facebook page. And don’t forget to add a call to action button or email sign-up form on your website. So, if there any new product launch or service, you can share it on your Facebook page and add your website link so your people can easily check your website. So, you should use the Facebook page for promotion & also build an email list.

7. Add Call-to-Action Button on your Facebook Page:

You should add s call-to-action button on your Facebook page. So, anyone can easily sign up or subscribe your newsletter.

8. Promote Offers on LinkedIn:

Promote your subscription link on a different company page and discussion groups. You should share your links on different LinkedIn groups. So, if they like your products or services then maybe they contact you or they share their email to you. You should start playing around LinkedIn.

9. Promote Offers on Pinterest:

You should create a board for your offers, coupon codes, special discount and festive offers. So, you can easily pin banners and offers on it. So, people can easily find your board and you may generate some leads and grow your email list from there.

10. Add Cards or Annotations on YouTube Videos:

You should start making videos and publish it on YouTube because YouTube is the 2nd largest search engine. So, people may notice you from videos. You can also add offers and email sign-up cards & annotations on your videos. While watching your videos people notice this annotations and cards. You can also add offers and email sign up the link in the description box. So, YouTube can help you to grow your email list.

11. Promote Offers on Google+:

You should make a brand page on Google+ because sometimes Google+ post ranks on search results [only if you are login to your browser]. So, you have to create your brand page on Google+. Post your offers and email sign-up links on Google+. You can also add links on About section on your Google+ profile.

12. Put Your Offers Banners on Your Website:

You have to create offer banners and put it into on your homepage and other pages like About Us and Contact Us. So, if anyone misses the email sign up a pop-up then they can easily get back to your offer. So, create some offer banners or call-to-action & email sign up on your homepage, blog.

13. Add a Call-to-Action on Guest Post Content:

While writing for Guest Post you have to add link and call-to-action in your content. And add an email sign-up link in Author Bio. So, people can reach you easily.

14. Run a Promotion on a Partner Website:

You can promote your email newsletter or any offers on partner website which is very helpful and great way to get new customers and readers. Like if you find any website which has the same niche as yours and they have daily readers. So, if you put a banner or email subscription link on their website so, people may notice your banner or link and then sign up your newsletter. So, in this way you can build your email list by promoting on another website.

15. Arrange an Online Webinar:

You can host an online webinar and put email registration to join the online webinar. So, people can register to your webinar and you will get emails.

16. Add QR Code:

You should create your own QR code of email subscription or free eBooks. So, people can directly scan QR code and download eBooks or subscribe your email newsletter. So, it’s a unique way to get emails from your readers.

We all often find so many unwanted emails in our inbox that sometimes we don’t even read; rather we don’t read them at all. Have you ever thought how do these advertisers, markers etc manage to get our personal email ids and start bothering us unnecessarily? Well! All the online advertisers, merchants etc are professionals who know how to keep a track of their customers and how to keep them hooked. Email marketing is the Brazil Email Lists latest and result oriented technique of marketing that helps to address a customer personally through an email. Producers nowadays make use of email lists to reach their target audience sitting at different parts of the world.

The concept of email campaigns is also very result oriented in terms of online marketing. It is seen that email marketing companies make use of email lists to make email campaigns of clients a success. There are several ways to get an email list and in some or the other list some how we also get hooked and this is how we often start receiving promotional mails. There are companies that provide with different kinds of emails lists like bulk email list, opt-in email list, targeted consumer email list, self created email list etc.

It is the decision of the producer to choose the email list according to the need and ask the email marketing companies to send the promotional emails to the users listed in the list. There are different kinds of email softwares used by companies to send the emails, newsletters etc to the readers of the list.

No doubt that referring to an email list a producer can reach the targeted audience in a very sophisticated way. Some people even respond back to the mails asking for queries or buying the products. An email helps to address a person personally and drafting an email in a professional way helps to cater to the consumers in a very effective way. A single mail is drafted by the email marketing companies to send to the entire lot of email list. A simple click of mouse helps to send an email to large number of people registered in an email list.

Let us talk about how to build a big business email list fast.

The first thing we need to cover is to explore exactly what list building is. There are some basics you need to have down before we get started. Let us just go through those quickly.

What is list building? List building is a Belgium Email Lis ts way that you can get cash into your business or into your bank account by building up a mailing list of individuals.

These people join your list

You then email them on a regular basis

You either sell them your products or you recommend the products of others

They buy them

You get cash

That is pretty much what business email list building is. It is not a case of just grabbing people and forcing them to get on your list or emailing people that you do not have permission to email. This is all about getting permission from people by their saying Yes, I want more information about what it is you can provide.

You are getting people to raise their hands and say, Yes, I want more information. Please send me more information.

The heart of list building is all about trust. It is the idea of building an element of trust and building a relationship with people over time. Studies have shown, for example, that people need to be told about an offer about seven times before they will actually buy something.

If people just land on your website and you are trying to sell your products or an affiliate product, chances are they will not buy. However, if you can get them to join your list, you can then email them over a period of days, weeks, or even months, giving them more information about that product so that eventually they will buy that product and give you cash.

When they first land on your website, they do not trust you. They will not know who you are. They will not know anything about you or your products; but over the course of sending them emails as members of the list that you have, they will start to trust you. They will start to get to know you and your products. Then they will buy from you. That is really what list building is all about.

What do you actually need to build a big list fast? There are a few elements:

1. The first element in business email list building is you need a starving crowd.

You need to find a group of people who have a particular problem that they are desperate to solve. There is no point in trying to build a list and sell products to people if they do not actually want to find a solution, or they do not have money to spend. You have got to find a starving crowd. That is a group of people that have a particular problem. They are looking to solve that problem, and they are willing to spend money and pay you to get the solution to that problem.

2. Obviously from there follows the fact that you need to have a solution.

You might be selling your own products to your list when you get your list, or you might just want to recommend the products of others and sell what are called affiliate products. Which ever way, you need a solution to the problem that the people in the starving crowd actually have.

3. You are obviously going to need a website.

You are going to need a website to put the list opt in form, or what is sometimes called a squeeze page, where you are going to get the name and email address of visitors. You obviously need a website in order to do that.

4. The fourth thing that you need is an autoresponder.

An autoresponder is a bit of software that does everything for you in terms of business email list building and then managing your list. Aweber and Get Response are a couple of autoresponder service providers you might want to check out and compare.

So you need:

A starving crowd, people that want something and are willing to pay money to get the solution

To have a solution ready, or at least find affiliate products that give them that solution

To have a website with the opt in form, or the squeeze page, where you can actually get people to join your list

An autoresponder. That is a bit of software that gets people on your list and manages all the mailings.

I am going to show you in this course how you find and get each of these four things and how you set everything up.

Let us spend a little bit of time though, quickly on this element of an autoresponder and explore exactly what an autoresponder is and what it does.

I am sure you have seen on websites these squeeze pages. They have a little box here that says, put in your name. They have a little box here that says, put in your email. Then they have a little Go button to send your information off and in return you often get a bonus. You click on that and you are put on that list.

What happens when you do this is you are joining an autoresponder. When you have your own list set up you are going to see that you need an autoresponder that works behind the scenes.

When people click in their name and email address, their email address goes into a big database. Imagine something like a big bucket or drum and this is the autoresponder database. Whenever anybody joins with their email address, it goes into the autoresponder. The autoresponder collects all those email addresses.

What it lets you do is contact people whenever you want via email. You can set up maybe six messages in advance. It will send one on day one, one on day two, an email on day three, an email on day four, an email on day five, and so on.

You write these emails at one time, in sequence, and then when somebody comes into your list, they will be sent this email on day one, and this one on day two, day three, four, five, six, etc.

The only difference between a successful online business and an internet business that is struggling to make a buck is the availability of an email list to stay in touch with your existing customers and to build a relationship with potential customers. But what is the best way to create a successful email marketing campaign?

Using Purchased or Rented Email Lists

There are always places that you can purchase a massive email list or use the services of a Austria Business Email Lists bulk emailer. But you must consider several things before you decide if that is the best way for you to go.

1. You cannot guarantee the emails on the list are current and active.
2. What is the deliverability of the services? It doesn’t do any good to send a bulk mailing to 100,000 emails at a high price if the company does not have a high percentage of deliverability, otherwise, your emails will go straight to the spam folder and never be read.
3. Do you know how these email addresses were collected? You have no real way to verify that the owners of these email addresses even want to receive your email. Were they opt-in emails or were they simply harvested through the use of software used to crawl the web capturing email addresses. If that is the case, your email would be spam and be against the anti-spam laws in most countries.
4. Are these emails even remotely relevant to your business? How can you guarantee that your email campaign will be delivered to customers who are interested in what you have to offer? You can only take the service at face value and accept what they are telling you. You have no way of proving the effectiveness of the campaign until after the fact and at that time, you have already paid for the service.
5. If your offer is very generic, this service may very well be for you. If your main concern is to just get your offer in front of as many people as possible and, based on averages, make enough sales to make it a profitable venture.
6. There is a cost involved with purchasing or renting email lists. These costs can vary from $300 for 10,000 to $1,000 for 1,000,000 emails or more. If you are confident that your copywriting is very compelling and your CTR has been extremely high, perhaps the cost outweighs the benefits for you. However, nothing is guaranteed. The company can guarantee delivery, but they cannot guarantee results.

Building a Contextual Email List

A contextual email list is obtained, usually through the use of a lead capture page, by potential customers visiting your website, articles, squeeze page and choosing to opt-in to your email list. This can be as a result of you offering an incentive such as a free information report, consultation or an email mini-course. The lead capture page would have an opt-in form where the visitor would input their name and email address. Things to consider when building a contextual email list.

1. You would need to build a lead capture page or have one designed for you. There are some very reasonably priced squeeze page creator programs available that do not require any technical skills to use. The cost of the software is comparable to having one squeeze page designed for you but the cost is still considerably less than purchasing or renting a list and can be used over and over again.

2.The emails on your list would be very targeted and you are assured your subscribers are interested in your offers making the conversion rates much higher than any results you would get from a rented or purchased email list.

3. With your own opt-in list, you have the opportunity to build a relationship with your potential customers. This creates trust and facilitates future sales. It is often necessary to have contact with a potential customer 5-7 times before they will buy. A one-time mailing from a rented list does not allow for a relationship.
4. Having a mailing list makes your business more valuable should you ever decide to sell your business. The email list of existing customers is considered an asset and can triple the resale price of your business.
5. It does take a bit of work driving traffic to your list, but since the cost is so low, you can use that money you would have spent on a rented list to pay for PPC advertising. PPC is low cost, targeted advertising which you only pay for if someone interested in your offer clicks on the link.
6. With a subscribed list, it makes it possible to do repeat business. It is always easier to sell to someone who has bought from you before. This makes the cost of future sales much lower and increases your profits.

First on the checklist for growing your email marketing list is to consider all touch points with your prospects. At each touch point, you should be asking prospects to join your subscription list, subscribe to your service and/or register for a useful resource, like a whitepaper or webinar. Here is a checklist of places where you should be asking contacts to subscribe to your email marketing list:

Email Signatures. Create an email signature such as – “3 Reasons to Subscribe to our Email Marketing Tips Newsletter”, with a link to the subscription landing page. Ask all Singapore Email List employees to include it in their corporate signature.

All transactional emails. If you’re confirming an order, paper download or anything else, always ask people to join your subscription list or register.

Product warranty / registration forms.

Invoices. Add your list contact information on every invoice. Are you sending electronic copies of invoices / sales receipts? If so – this is a perfect place to include a link to your sign up page.

Website. Every page should have an invitation to subscribe and a link to your email marketing registration page.

Surveys, customer satisfaction surveys.

Call Center. Ask support and sales staff to ask customers and prospects if they’d like to subscribe to your newsletters and correspondence.
Registration Landing Page Contents
We’ve seen many customers whose registration landing page is a lonely form with a dozen contact fields. Make sure the registration landing page has the following contents:

Make your case – clearly summarize the benefits. It sounds easy but 3 out of 5 sites don’t explain the benefits of signing up.

Provide a link to a previous newsletter or two, or links to a few teaser pieces of content. This lets your potential subscribers review your newsletter before they sign up and determine if it is something they’d be interested in.

Clearly state your privacy policy and include a link to the details.

Include 1-2 customer testimonies

Do not include a long list of links to other pages. This is distracting and your goal should be to drive prospects to signup – don’t provide other distractions.

Can you offer a relevant incentive? A free massage or T-shirt are nice options but you’ll just get people who like free T-shirts and massages. If you offer reports or pay-for content, consider offering free access for subscribing.

Use Double opt-in. Also indicate clearly on your registration page that a link will be sent to the person’s email. This increases the likelihood that people enter a valid contact email address and reduces the likelihood of someone entering a spam honey-pot address.
Keep it Simple
Ask for what’s needed – email, first / last name, perhaps company and phone. Ideally include check-boxes or a memo field so people can state their specific interests (or provide a note). Most Email Service Providers make it easy for to ask prospects to augment their profile later.

Be a Tease – Use Teaser Content

A more viral approach is to make a limited amount of your content readily available without requiring registration to your email list. Then include information on the benefits of joining your email marketing list, along with subscription links. Chances are that your paper will be downloaded and passed around to many more people who you would have otherwise not reached – allowing greater ‘visibility and influence’. You may have fewer direct registrations overall but you gain broader visibility. Try combining the viral pass-around approach with standard registration for other content.

If you are producing podcasts and webinars, be sure to include a plug with contact information, registration page access and benefits.

Shameless Self-Promotion

If you are creating contributed content, press releases or blogs, here are a few opportunities to work in a bit of shameless self-promotion. Just don’t “over-message” or over-sell:

Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.
Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the by-line on articles in trade publications.
Mention in your Blog(s). A link to your registration page is fair game.
Use “Forward to a Friend” Forms
Virtually every email service provider (“ESP”) includes a ‘forward to a friend’ option, where you can include a link for recipients to forward their email to a friend (or enemy). Forward to Friend forms can help you add 2-4% more contacts to your list.

Add Social Share Links to your Email Marketing Campaigns

Include social share links on every email (and on high value web pages on your site) so that recipients can easily share your great content (whitepapers, webinars etc). Though this won’t directly add contacts to your list – if you include contact information within the body of the document, interested recipients / readers are more likely to come to your site and register for future resources.