Social networks have greatly transformed the dynamics of communication both between users and brands with the consumer, because it is a scenario where people have greater power to express their feelings regarding a product or service. Its growth does not stop, Facebook is the Macedonia Phone Number List network with the largest user base with more than 1.8 billion, followed by Instagram with 600 million, Tumblr 550 million and Twitter with 317 million, which is closely followed by Snapchat with 300 million users, from according to data as of January 2017 projected in Statista.
This type of penetration in the world population has catapulted social networks as one of the most relevant channels for any business to contact and establish a link with audiences. In fact, they have become another very effective marketing and advertising channel . One of the functions that they allow and that have become very popular in recent years in these scenarios is to share the sites that users visit on social networks and, in the case of brands, it becomes one more way they have to be present in the activities of your target audiences.
In this regard, data from the Merca2.0 Research Department , reveal that Facebook has positioned itself as the social network preferred by users to ‘Check in’, as indicated by 44.5 percent of people. Phone Number List Meanwhile, Instagram, also part of the company founded by Mark Zuckerberg, is the second option, which is what 25.7 per cent of those consulted refer to, while Foursquare, one of the pioneers in this function, is in third place. be indicated by 8.7 percent of users. Very far, according to the Study of Habits and Uses of Social Networks 2016 , Twitter is located, indicated by only 7.9 percent of the 341 people surveyed who were part of the study sample.