As the company recalls, as consumers continue to shift poland cell phone numbers spending towards e-commerce, digital retail media becomes essential to help retailers maintain margins and brands attract consumers. This Criteo platform, poland cell phone numbers launched in May 2020 in the United States and Canada, provides retailers with an avenue to monetize their web page traffic and allows brands and agencies to purchase advertising space on retailer web pages, using streams of standardized work and poland cell phone numbers metrics .
According to Geoffroy Martin, EVP and General poland cell phone numbers Manager, Growth Portfolio at Criteo and one of the professionals who has been at the forefront of the presentation of the platform, “ Retail Media offers retailers an additional source of income in an increasingly competitive landscape e-commerce and retail . We estimate that the Retail Media market is between 15 and poland cell phone numbers trillion dollars worldwide. For brands, Retail Media makes it possible to reach high-value audiences, without relying on third-party cookies and by linking advertising spending directly to sales results . Also, in the digital age, brands are more exposed to Brand Safety issues, and Retail Media provides a safe home for digital advertising poland cell phone numbers investments, “he added.
Criteo’s new platform gives brands, poland cell phone numbers agencies and retailers the transparency and control they need According to the study “Consumer Product Brands: It’s Time to Take Control of Your Retail Media Destiny” by Forrester sale leads Consulting, brands increasingly allocate part of poland cell phone numbers their budget to Retail Media, and 71% of European advertisers value Retail Media because allows brands to follow the evolution of consumer buying behavior from physical retail to e-commerce . On the other hand, the study reveals that poland cell phone numbers % of brands would dedicate more budget to Retail Media