Domino’s Pizza wants to turn the hatred of the haters of the pakistan phone number information LGTBIQ + collective into education in diversity and contributions to the community Almost of LGTBI people have suffered LGTBIphobia through social networks in the last five years, according to a European survey in which pakistan phone number information FELGTB has participated. It is important to make visible and denounce hate speech on networks to combat them . Campaigns such as Domino’s Pizza help raise awareness of this reality and contribute to transforming it ”, comments Arantxa Miranda , member of FELGTB pakistan phone number information hate crimes.
The brand has wanted to extend the pakistan phone number information action beyond its networks and has taken it to the streets of Madrid with posters with the slogan “Until never, haters.” «During the trajectory of our brand we have witnessed these messages of hatred towards the group in our pakistan phone number information own profiles. This year we have decided to transform them into a direct benefit for the community and the best remedy: education about diversity, “says Silvia Serrano , Marketing Director of pakistan phone number information Domino’s Pizza.
To value diversity, Domino’s Pizza has pakistan phone number information also published on its social networks an experiment carried out with some of its customers, who were offered only the option of ordering margarita pizza , whatever they wanted. “At sale leads Domino’s we are pro diversity, on pakistan phone number information pizzas and in life in general,” adds Serrano. In the words of Juan Fran Vaquero , executive creative director of Good Rebels , the agency that has developed the ideas: “haters use provocation to continue attacking the LGTBI pakistan phone number information community . With this action we seek to show them that their hatred is not only useless, but that we also transform it into something positive .
