The short film has already opted for other awards such phone number search pakistan as the Platinum Grand Prize for the health of the year campaign in Spain in 2020; Eurobest, Cannes Lions network festival, and Ads Of The World. The PKU Foundation ‘Protein Kills Us’ campaign created by phone number search pakistan VMLY & Rx and produced by La Boutique 77, has achieved the only metal for Spain in the prestigious Clio Health Awards, managing to bring from New York a Silver within the Film category at Branded Entertainment / Content phone number search pakistan Film, one of the most competitive historically.
The work of the PKU Foundation, which phone number search pakistan was already recognized as the most awarded campaign in the Aspid Awards and won the Platinum Grand Prize for the health campaign of the year in Spain in 2020, also has other international awards such as Eurobest, festival of Cannes Lions network, where it was the only awarded Spanish campaign, or Ads Of The phone number search pakistan World. In addition, the short film has been recognized in the world of cinema, thanks to the laurels received from festivals such as Disorder Film Festival in New York or Lift-Off Global Network in Berlin, also managing to be a special phone number search pakistan guest at the International Fantastic Film Festival of Sitges.
The objective of the campaign is to bring society phone number search pakistan closer to the difficult reality that patients with PKU face every day , a rare metabolic disease with no cure, which prevents those who suffer from it from ingesting phenylalanine, a type of protein present in most of foods such as milk, eggs, meat or fish, among many others. Actress sale leads Esmeralda Moya stars in this phone number search pakistan shocking short film giving life to Candela, a real PKU patient. The short film is the main axis of this campaign that was born to raise funds to develop a Biosensor that allows monitoring the protein level in the blood in phone number search pakistan real time, so that people with PKU can calculate and regulate
