If you have been reading my previous articles then you’re probably aware that I believe that an email list is one of the most valuable tools you can have at Tunisia Email Lists your disposal when selling digital products online. In fact, the majority of texts that cover selling online will agree with this point. Therefore, I’ve decided to base my next few articles on the subject of building an email list.
Now before you start building an email list there are a number of things you need to consider. Some of these are points that I personally considered before starting my email list. Others are factors I just wish I had considered before starting my email list. However, now that I have the benefit of hindsight I’ve collated a list of top tips to consider before starting your own email list:
1) TYPE OF AUTORESPONDER:- Before you start building an email list you need an autoresponder program to store all your email addresses. There are two types of autoresponder; Self Hosted (you host the autoresponder software yourself) and Third Party (you pay a monthly subscription fee to a company who will take care of your autoresponder for you).
Now I’m no expert on the subject but I have read that although Self Hosted solutions are cheaper (once you have purchased the software that’s all you have to pay), people often run into problems somewhere down the line. These problems include emails going straight into customers SPAM folders, emails not being delivered etc.
Although a Third Party solution is an ongoing expense, I feel this expense is justified. Third Party autoresponders usually provide very reliable email delivery rates, keep backups of your customer email lists and most importantly keep up to date with all the related legislation. If a new piece of legislation is introduced which you are unaware of and you are using a Self Hosted autoresponder you could potentially violate this legislation, landing yourself in very hot water. With a Third Party autoresponder, issues such as this are their responsibility and not yours. I personally use and recommend the third party autoresponder Aweber.
2) NUMBER OF LISTS:- When I started The eBook Cavern Newsletter I simply had all leads from all my websites subscribe to the same list. However, then I began to think that people who subscribe to my list after reading one of my reviews may not be be interested in the same topics as subscribers who came from my eBay About Me page. Therefore, I sat down, considered the different interests of my customers and then created different specific lists to match their interests e.g. an eBay list, a reviews list etc. Now when a lead subscribes they are added to a specific list depending on the website they subscribed from e.g. leads from my eBay About Me Page are subscribed to my eBay list. Every subscriber is also added to a main list.
By doing this I am now better equipped to cater to my customer needs. I can offer eBay leads free ebooks with resell rights and eBay offers, whilst offering leads from my reviews website free product reviews. If I want to communicate with all my subscribers then I have the option to do this by sending an email to my main list.
Although you don’t need to consider the number of the lists from the start I find it certainly helps. If you organise your lists in this way from the beginning you have a very good idea of what you’re different customer segments want and you can focus your marketing efforts accordingly.
3) COMMUNICATION WITH YOUR LIST:- Once you have decided upon your autoresponder program and the number of lists you will be operating, you need to consider how you will be communicating with your leads. Are you going to send out a regular email newsletter? Are you going to send out a combination of free ebooks and promotional offers? Are you simply going to offer product discounts to your list? These are important questions which you need to consider and then make a final decision.
My personal opinion is that a regular newsletter is the best way to keep subscribers up to date with what’s going on. In between each newsletter I send out offers which I believe would be of interest to my list. However, this is a very subjective topic and the final decision is down to you.
4) INCENTIVE TO JOIN:- In most cases you need to offer subscribers to your email list an incentive to join. This can include; a free digital product, a free newsletter or product discounts. It is wise to consider the incentive before you start your email list so that it is relevant. You don’t want to offer a free ebook on gardening if you are building a list in the health and fitness niche. Similarly, product discounts may only be a good incentive in certain niches. You therefore need to think carefully about the best incentive to fit your niche.
I personally believe the best incentive is a unique product (such as an ebook) that you have personally created. Offering a unique, self created product to your leads provides you with a great opportunity to demonstrate your expertise. If it’s a good quality product your leads will trust you and be more willing to buy from you. Furthermore, if subscribers pass on this unique product to other people it can act as a valuable promotional tool for you.
5) NEWSLETTER FORMAT:- If you are going to be sending out an email newsletter to your subscribers you really need to consider the newsletter format. You can deliver your newsletter as a plain text email, deliver it as a PDF file, post it on a webpage, post it on a blog or even have an audio/video newsletter. You need to make this decision before you start your email list so that all the relevant issues (including newsletter creation and newsletter hosting) are sorted prior to your newsletter’s launch.
I personally host my newsletter as a WordPress blog. I post each newsletter to the blog in both a HTML and PDF version. Prior to this I hosted my newsletter on a website. I made the decision to change to a blog because it is so much easier to organise and it allows readers to interact by posting comments on the blog. Changing from a website to a blog took me quite a lot of time which I could have saved IF I had considered WordPress blogs from the beginning. Therefore, I highly recommend you make the decision about your newsletter format at before you send your first newsletter.