The Walt Dinsney Company is one of the largest entertainment companies in the world, only during the first fiscal quarter (which ended on December 31) reported revenues of $ 14.78 billion. However, it had a contraction of 2.2 percent compared to the same period of a previous year Oman Phone Number List when it entered 15,240 million. The reason? The unexpected fall was the result of the decrease in advertising sales, analysts point to ESPN, its sports network as responsible for this negative impact, since this medium, together with its cable channels focused on young audiences, fell 2.1 percent. one hundred to 4.430 billion dollars.
Disney does not want this to happen, so it seeks to rescue the sports network with a new approach to generating content for its digital platforms in order to remain attractive to advertisers. The idea is that ESPN transforms SportCenter, its brand of informative spaces focused on sports in a new direction characterized by the creation of content for digital platforms such as ESPN.com, its mobile apps, in order to generate a distinction of what that they offer on television shows. The goal is to grow its digital reach, in which, according to comScore, ESPN’s mobile app has about 16 million unique visitors per month, and SportsCenter generated 290 million video views on Facebook, Instagram and Vine. during the month of January, according to Tubular Labs.
It is clear that Disney does not want to get rid of ESPN, something that some analysts speculated, on the contrary, it wants to renew the chain to bring it closer to new audiences . They are aware that the advancement of new technologies and the emergence of new services is Phone Number List modifying people’s consumption habits. The executive director of Disney, Bob Iger, has already spoken about the subject, even declaring that from his point of view television has too many advertisements because they were already analyzing whether the ESPN and ABC channels (owned by Disney) should reduce the number of commercials. This new approach for SportCenter is probably one of those alternatives.