It is clear that social networks are a valuable channel to connect with audiences. Sport is one of the shows that generates the most engagement and therefore the main sports organizations cannot put aside this platform to project themselves. On the weekend LaLiga , one of the ten most profitable in the world of sport, with an estimated business value of 2.2 billion South Korea Mobile Number Database dollars, according to a ranking prepared by the Howmuch.net site, took an important step towards its expansion and its marketing strategy , by announcing that some games will be broadcast through Facebook. This thanks to an agreement reached by LaLiga (the highest category of professional football in Spain and MEDIAPRO, which consists in that all the games that are played on Fridays can be seen through the profiles of both organizations on the social network.
The first match that could be enjoyed was the one between Granada CF and Real Betis , which ended with the triumph of the team in which the Mexican Guillermo Ochoa plays. It should be noted that, just as we reported a few days ago with the agreement between Liga MX and Univisión to bring the highest category matches of Mexican soccer on Facebook , in a first stage LaLiga games can only be viewed in Spanish territory . There is no doubt that one of the trends that has been gaining strength in the last couple of years and, according to projections, will not stop growing, is the consumption of content through digital platforms , mobile devices and, in particular, video streaming . Worldwide, at the end of 2016, the revenue generated by Video-on-Demand is estimated to be 16,291 million dollars, where Video Streaming (SVoD) reached an estimated market volume of 9,753 million, of according to data from Statista.
Undoubtedly, this is the product of a change in consumer habits on the part of audiences, mainly those that are part of the millennial and Z generations. Only in the United States, services such as Netflix, HBO Go, Amazon TV are the first option to view content for 52 percent of users, according to a study by consumer electronics company Mohu. To this, we must Phone Number List consider that live streaming through social networks such as Facebook, Twitter, and YouTube , have gained a presence in the market, this largely driven by the fact that these types of platforms have become the preferred channels of brands for contact audiences. Twitter has a strong presence in sports with alliances with leagues of great projection such as the NFL, NBA , and sports of a very defined niche such as golf with the PGA Tour and the ATP . Meanwhile, YouTube has looked to entertainment , with the Coachella Festival and with Youtubers .