Getting behind the wheel is as scary as a scary movie in this Volkswagen campaign

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Getting behind the wheel is as scary as a scary movie in this Volkswagen campaign

In its new campaign in Australia, Volkswagen karachi mobile numbers data draws on the imaginary of horror movies to place the fears of many drivers behind the wheel in the spotlight. Although many drivers take to the road without any fear in their guts, many others (especially the most karachi mobile numbers data novice) do so gripped by fears worthy of the most heinous horror movies. And in the seventh art Volkswagen looks precisely at a campaign recently launched in Australia to give an account of the benefits (capable of appeasing the karachi mobile numbers data fears at the wheel) of the new Tiguan.

The campaign includes a spot inspired karachi mobile numbers data by scary movies and a series of posters in the purest cinematic style that put under the spotlight the many fears that take over drivers on the road : giant roundabouts, online parking or incorporation to four-lane highways. karachi mobile numbers data Initiated by the DDB Sydney agency, the new Volkswagen campaign takes root in an interesting insight: that 79% of Australians karachi mobile numbers data suffer from some kind of anxiety when they get behind the wheel of a vehicle.

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59% of drivers have, for example, an atrocious karachi mobile numbers data fear of parking in line and obstructing traffic or colliding with another car while performing the maneuver. “Those little fears we face on the road can turn into genuine anxieties and terrors ,” emphasizes Rowena Kanna, Volkswagen Australia’s director of marketing and communication. sale leads The eye-catching giant posters that karachi mobile numbers data are part of the campaign were created in collaboration with acclaimed Canadian movie poster artist Matt Ryan Toby , who has collaborated with Disney, Marvel, 20th Television and Warner Brothers throughout his karachi mobile numbers data career.

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