And it is that cookies are going to disappear, which represents a email and phone number list new challenge for professionals who feed on advertising. Uncertainty has driven deep into the hearts of marketers and doubts arise as the email and phone number list date approaches. To solve these questions and anticipate what will be a future without cookies, Publicis Media has dedicated its first event of the year to the future universe without cookies and MarketingDirecto.com has been there to witness it. As a context, it should be noted that cookies are defined as information files that are stored in browsers and that allow websites email and phone number list to identify the browser in case of having previously visited the page .
They are not perfect identifiers, but they do email and phone number list serve to be close to the consumer. Although not all cookies are the same. 1st Party Data : Also called first party cookies, they are created by the same domain we are browsing. The cookies of each company. But the email and phone number list importance of cookies did not arrive until the 2000s. As Alicia Macarro, Digital Senior Manager at Publicis Media, has stated: “If we wanted to reach consumers with sport as a hobby, we bought advertising space on websites that talked email and phone number list about sport.”
As of the date indicated, the programmatic purchase is email and phone number list exploited and that allows exploiting the cookies as we currently do. The problem comes when the consumer does not understand well what is happening with their data and feels persecuted. The consumer begins to demand more transparency and Europe is a pioneer in sale leads solving the problem by creating the email and phone number list General Data Privacy Law in 2018 . Technology companies also echoed this situation and Firefox and Safari began to tighten their policies to eliminate those third-party cookies in their users’ email and phone number list browsers.