For advertisers, especially those who move in the field of digital advertising, data is the most important element with which they work. The information is the fundamental piece to be able to later access a much more complete vision of what the consumer is like, what interests them and what messages work, profiling in a much more efficient way the United-Arab-Emirates Mobile Database messages that are launched and the way in which they connect with them. Therefore, every source of data and any information, no matter how minimal, is valuable. Google’s latest move in the ad market could become another drag on how they do things. For privacy reasons, or at least that is what Google explains, the company will limit the information it reports to advertisers in Google Ads. From now on, advertisers will only receive data based on search terms that have a “significant number of users”. That is, those searches that generated advertising impact but that come from a small group of users will not report data. As you recall in Search Engine Land, right now advertisers even saw search data that only generated a click or an impression. Most likely this will go away and advertisers are not very happy about it. 
Having less data means having less control over what works in campaigns and less access to what consumers are like, no matter how much this happens within the framework of a campaign they have paid for. In fact, some estimates and some calculations within the industry itself already Brother Cell Phone List indicate that with the movement – and if the general investment generated in digital advertising in Google search environments is taken into account – millions of dollars in ad spend become invisible to advertisers. One agency has estimated that with the move it will stop seeing, in general, 20% of the search terms that are associated with its campaigns. Of course, the numbers can vary and it all depends on what campaign it is. As a professional explained on Twitter, in one of her last campaigns, 51% of her spending had gone to searches that had had very few clicks. On average, in their campaigns, they are usually 30% of the investment.
Above all, it is a potential problem for advertisers when it comes to analyzing longtail data and those keywords that do not generate a lot of traffic but do manage to maintain it constantly. Likewise, as they point out in the same analysis, the movement will end up hurting small companies more than large companies, which have their own massive data sources. Google’s decision fits within more moves in recent months, which have put privacy at the epicenter of things. For example, one need only think about its role in the decline of cookies and how this further complicates the situation for online advertisers. Privacy has become a key piece in the strategy of brands and in the concerns of large online services. Consumers are increasingly concerned about what happens to their data and how businesses use it, as regulations are becoming more and more restrictive.
