Do you want to know what your competition’s content strategy is ? If it is working well or badly? What results are you getting? How do you optimize your content? Well, pay attention, because throughout this article you will learn tools, techniques and procedures to : Find themes for the blog. Scrapping the content strategy of the competition. How to improve your competition’s content strategy. Analyze your competition’s SEO On Page strategy (how you optimize content for SEO. Analyze the best content from your competitors. You may also like: How to create an editorial calendar for my blog How to create a digital content plan How to increase my blog visits Techniques and tools to investigate the content.
Techniques and tools to investigate
One of the fundamental steps when making a content strategy is to analyze what the competition is doing. So let’s see how to gut our competition step by step 🙂 technique to analyze content strategy of your competition Technique 1: Analyze the content through the keywords for which you want to position yourself Before starting to analyze the content of the competition, it is advisable to have done a keyword research so that you are clear Research Service business email list about the keywords for which you want to position yourself. For this case, I am going to use the keyword ” content strategy ” and I am going to extract the first 50 results positioned in Google for that keyword. The first thing you should do is download the Simple SERP Scrape tool with which you can scrape the SERPS.
Analyze your competition’s Sitemap to extract the URLs
The first thing you should do is find out the Sitemap of your competition . Accessing the Sitemap is as easy as entering the web sitemap.xml in the search engine. For example, I’m going to search Ana Mata’s sitemap to discover the darker side of her blog. To do this, you will have to enter elblogdeanamata.com/sitemap.xml in Google extract competitor sitemap Then you click on the posts the articles that Ana Mata has created and you Sale Lead will have to select them. how to extract a competitor’s sitemap Once you have selected all the URLs you will have to go back to the tool to clean the cleanup tool Now that you have all the clean URLs to be able to analyze them, paste them into a spreadsheet and we will see which have been the most shared posts by Ana Mata.
