The remarketing on Facebook or Ads is a marketing technique that will allow us to increase our conversions and sales. Haven’t you ever found an online store, have you seen different products but you haven’t finished shopping? And right after that you got on Facebook and seen ads for the same product? That is exactly what this technique is about. If you want to advertise on social networks effectively, you will have to learn to master this technique yes or yes. Therefore, my goal with this article is to teach you how to remarketing on Facebook or Ads step by step. Also, if you stay until the end of the article, I will tell you about different types of strategies that you can use to increase your conversions and sell more on Facebook.
What is remarketing on Facebook and Instagram Ads
The remarketing on Facebook or Ads is a marketing technique consisting show ads to people who have seen a specific page or have installed an app. That is, remarketing serves to show ads to a person based on how they are browsing our website. Communications business email list Remarketing is a technique to attract and convert customers who have left your sales funnel. There are studies that indicate that the average of cart abandonments is above 75% . That is, three out of four people who visit your website do not end up buying . Are you willing to miss these visits? They may come back in time, but they may also not and as Trafficker Digital we cannot leave this to chance. Precisely for that serves remarketing to try to get the conversion initially wanted but has not been able to get.
Types of remarketing on Facebook and Instagram Ads
Today we can choose between 5 types of remarketing on Facebook. In fact, if you select the “Audiences” part (we’ll see how to do it later) and click on create a custom audience, you will get the following image. These five types of Facebook remarketing audiences are: Client files : We can upload to Facebook the list with the email of our clients and / or subscribers and create a list of them. Website traffic : We can create a remarketing audience of Sale Lead people who have visited our website or specific pages. Activity in the app : You can also create audiences of people who have interacted with our mobile application. Offline activity : Audiences based on people who have interacted with a business either through the telephone or specific visits. Interaction.
