What is segmentation on Facebook and Instagram Ads

What if I told you that one of the keys to creating profitable advertising. Campaigns is knowing how to segment on Facebook Ads (or Integra) correctly It doesn’t matter. We have the coolest ads it doesn’t matter if we write the best copy for Facebook. Ads That if we don’t show the right ads to the right people and at the right time, we are wasting money. That is why one of the main functions of a Digital Trafficker is to know what type of people to show the ads to. But don’t worry, because in this article I’m going to show you how to segment on Facebook or Integra Ads step by step. How to make a Social Media Plan step by step How to advertise on Integra step by step How to advertise on Facebook step.

Types of segmentation in Facebook Ads

Cold traffic is made up of people who do not know us at all and therefore.  Do not know our products or services. We can reach these people through the following audiences (later we will see each of them in detail). connections Similar audiences or Lookalike. Colleges Email List But who don’t yet know our solution. This type of traffic would be made up of the following audiences our videos. People who have visited our website or any page Subscriber All these types of people would be part of the custom audiences . Some of the audiences that we could take into account are People who visit the sales page People who added a product.

How to segment on Facebook and Instagram Ads

If you still don’t know who your ideal client is, don’t waste your time on Facebook because I already know you’re going to lose money. But I am going to assume that you have done your homework and you already know exactly the type of people we are addressing. So the next step is to know in detail all the types of segmentation on Facebook that I have already mentioned before, so let’s get to it To do this, the first step is to go to your Business Manager and go to the Audiences section . Here you can see all the audiences you have saved, as well as create new audiences But we start with the basics If we click on Create Audience you will see four options emcees is the manual targeting that we do where we decide on location, age, gender, language, interests,