The coronavirus has led to a health, economic and india mobile number format example social crisis with consequences that have yet to be verified. This is what dentsu X has called the “black swan theory.” We have been told about this and more trends at the ‘Identity’ event , organized by the firm and by the Association of Planners of Spain (APG). india mobile number format example The main objective of this meeting was to discuss the evolution of contact points and the ways to build brand identity after the impact of COVID-19.
For this they have taken into account india mobile number format example several concepts, such as frequency, relevance and power, the latter being the union between the first two and the final impact on the consumer. If you do not see the embedded video correctly, click here . Among the conclusions we india mobile number format example find that the audiovisual has recovered part of its power in terms of relevance, since before the pandemic it was losing influence. On the other hand, those that have grown considerably as points of contact have been recommendations, the social india mobile number format example environment and gaming.
On the contrary, all the points related to india mobile number format example exteriors have decreased their power. In the end, they are changes that have been produced by the situation of consumers, who have seen their pyramid of needs shaken. Social distancing, for example, sale leads has led to the affiliation part india mobile number format example not being covered. This, in turn, has led to the substitution of physical experiences for virtual ones . Thus, we have tried to satisfy our demands through our digital “I”, which has created india mobile number format example new ways of connecting and has extolled the points of socialization.