For some time now, the fast food industry has struggled not to be surpassed in consumer preferences when adopting healthier habits and lifestyles, where food takes on special importance on the subject. The growth of this trend led us to think that the displacement of foods high in fat and calories would come to menus and dishes that offer healthier alternatives India Mobile Number Database that attract vegetarian, vegan or those who take more care of their diet. This motivated brands like McDonald’s to think of menus that offer an alternative to these types of customers in order not only to attract new audiences, but not to lose existing ones. However, these marketing strategies have not worked quite well, largely because it is not about changing the turn of a brand or chain since they have a well-defined target.
This has been understood by some other companies that even see in this trend an opportunity to position their brands and decide to implement some marketing actions . Such is the case with KFC UK and Ireland , as it made some posts on social media with a “new product”. It is a “clean eating” hamburger, made with some ingredients that few would imagine in this type of fast food. The hamburger, according to publications on Twitter and Facebook – where it has more than 4.6 million reproductions – is made with a cauliflower bun with chia seeds, unsweetened almond yogurt, and chicken breast, among other ingredients.
The action that -we infer- is a joke, immediately motivated the conversation of users in social networks, many positive comments, others in criticism and ridicule, but the point in this regard is that KFC UK & Ireland got a great exposure. In short, we cannot know if the cauliflower burger Phone Number List will be real – until it ends this week or we see another action on social media – but that it achieved its mission, that is clear. This type of actions with humor or ‘trolling’ can be a great resource to highlight the essence of the brands, which in this case is that of fried chicken, they do not need to change radically, they can include healthier foods or change some ingredients that are less harmful to health, even warning that they can cause certain effects such as overweight and high cholesterol, in the end, the decision is up to the consumer.
