L’Oréal presents its first interactive digital makeup experience

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L’Oréal presents its first interactive digital makeup experience

A digital-only interactive makeup experience that free phone leads brings new inventiveness to makeup experimentation , all in the virtual reality space. That is the new action launched by L’Oréal, together with the agency VIRTUE -born of free phone leads VIC The ‘Signature Faces’ collection is co-created by L’Oréal Paris world famous makeup artist Val Garland and 3D artists Ariel Lu and Sylvain Gauss ens. Available on Google Duo, Snapchat, and Instagram, this series meets Gen Z where they increasingly spend their time: the free phone leads internet.

At Google Duo, L’Oréal has a unique look, making it the free phone leads first beauty brand to be implemented directly on Google’s video conferencing system . The entire collection is also available through Snap Camera. This plugin allows users to activate and use the digital aspect in free phone leads any of their desired video chat services and on Instagram and Snapchat. “We built Duo to provide a high-quality video application that is easy to use across multiple platforms,” ​​said Niklas Blum, Product Manager for Google free phone leads Duo.

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“Now, with the world using video calling together much more free phone leads time, we are delighted to see companies like L’Oréal Paris and VIRTUE using this technology to push the boundaries of what is possible in their industry.” The ‘Signatures faces’ filters are captured within three themes: Volumizing Capsules, Plu Mp Shot and free phone leads Fire Match, comprising a total of 10 virtual filters, available only in digital space . Users can play with the innovative sale leads digital textures, whose unique design means that they move with their face on the screen, for a stimulating and exaggerated appearance. free phone leads Pascal Rotteveel, VIRTUE’s Executive Creative Director for Western Europe added that “in an age when most of our social interactions take place through screens, we wanted to bring a bright vision of the future and show the potential of digital personal free phone leads expression. .

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