The behavior of digital agency clients. which is not common but still happens. is the preparation of email templates. which the client later uses on their own. We had a case with a georgian company that uses the omnisend platform for emailing. We design and assembl email templates for them in stripo and export them to omnisend. In this case. the agency’s task was to prepare a template for the client. then they create an email campaign on their own using ready-made templates. Svitlana fursa. head of the promodo retention marketing department here is a promodo example of such a template: : example of a template for agency client (source: email template made by promodo team) how the email marketing team works on each email campaign when all the fundamental work points are agre upon.
cooperation moves to regular preparation and
email sending. At this stage. a well-thought-out workflow becomes even more critical. as it helps the team to do everything on time and complete all tasks. And the te Bahamas Telemarketing Data am lead can distribute the workload evenly. “we work in task management software. Email marketers leave a detail technical task there for the copywriter and the designer. For example. there will be a content email with four blocks for different categories. and we ne texts for a banner and a button. ” svitlana fursa. head of the promodo retention marketing department stages of work on each email: approving an idea or event with a client.
There are clients with whom it is possible
to agree on a content plan for a month. but more often. each email is agre upon closer to the date of sending for example. it can be a content newsletter or an ex Italy Email List isting promotion on the site. The email marketer selects references how they see this email and sets the task first to the copywriter. then to the designer. The designer prepares the email template right away in stripo or in figma (by the way. stripo is currently preparing the integration of the itor with figma. after which you can export an email design from figma to the itor in one click).