Is there a gap between what marketers want and do and what consumers seek and expect? This question could provide complex analysis of market realities and marketing strategy in many areas, but it is clearly important in advertising. In how the advertising strategy has been established and how consumers have reacted to it, there has been a recurrent Turkey Mobile Database divergence. You just have to think about advertising on television and the strategy that advertisers have followed in that field. In recent years, the number of ads, the length of ad breaks and the way in which you try to reach consumers have increased. They have concluded that these ads are especially annoying and the burden of all the advertising time has led them to make the leap to other types of content access formats. Streaming, which has grown so much in recent times, does not, after all, have ads. 
Something similar happened with the internet over the years. Ads became more and more intrusive, annoying and more ubiquitous and, as Internet users became more able to ignore them, advertisers and the platforms that served Brother Cell Phone List them opened up new advertising spaces. There was an avalanche of banners, pop-up ads and other formats that consumers defined simply as annoying and that the industry tried to put whatever it was (simply managing to increase the rejection). But is there also a divergence between where advertisers put their messages and where are the consumers most willing to see them? Are brands overfocusing their resources on certain channels and underusing others? Facebook or YouTube are recurring destinations for ad spend and, as the growth data for ad spend shows, environments to which more and more resources are being directed. The big question is whether consumers really want ‘so much’ for their ads to rank there.
According to a study by Kantar collected by Marketing Dive , there is actually a separation between what some want and what others do. Marketers around the world, the study notes, prefer platforms that they consider to be established. Therefore, they invest preferentially in YouTube. However, they point out in the same study, consumers are much more receptive to other channels: their view is usually more positive towards the inclusion of ads on new platforms (perhaps, we ventured from the newsroom, because they tend to have fewer ads and new ones aren’t as annoying as those on already ad-saturated platforms.) And not only that. More and more users express their exhaustion and anger at the abusive and intrusive practices of YouTube advertising.
Thus, the list of consumer preferences in digital advertising platforms is topped by TikTok. After her goes Instagram, Snapchat, Google and Twitter. And, curiously, when the fan is opened and consumers are asked about their preferences in advertising in general, those who win are not the digital channels. Consumers prefer, in this order, cinema advertising, brand events, magazine ads, digital outdoor advertising, and newspaper ads. Advertisers, on the other hand, prefer online video ads, television, social media feeds, streaming television, and social media story ads in this order.
