Companies seek to find different means to promote their products, from traditional media to innovative ways such as social networks and all kinds of events, however, virtual reality seems to be a field little explored by marketing agencies. A report by Forrester Research indicated that Czech Republic Phone Number List only 8 percent of sellers are using virtual reality to advertise, which is proven, since 42 percent of adults in the United States said they have never heard of reality headsets. virtual reality, while another percentage of people indicated that they see no utility in the use of virtual reality.
As if the outlook was not more discouraging, 35 percent of respondents said they have no intentions or have reservations about the use of technology, while 57 percent said “it does not apply to them.” According to the study, many brands have tried to use virtual reality lately, without a marketing strategy being finalized. Brand resistance to virtual reality underscores the idea that advertisers are “being more pragmatic” in improving their advertising.
Marketers still prefer proven methods of advertising, such as social media, at 68 percent and video, at 56 percent. The analysis suggests that companies plan their brand story around a three-minute video in terms of consumer experience, plus they need to find a use that makes Phone Number List sense, be it entertainment or social utility. Among other obstacles that Forrester sees is that since cell phones are the first to experiment with virtual reality (VR) , it creates a misconception of VR, since “those images are very pixelated.” According to Deutsche Bank, in 2016 there were about 22.5 million mobile users with virtual reality headsets in the world, up from 6.5 million in 2015, and by 2020 more than 154 million people are projected in the world with VR headsets.
