Should the news appear without advertising? Are there topics that should be somehow banned for ad monetization? The idea may seem a bit strange, since except in some public media advertising is omnipresent, but it is something that consumers are beginning to see as clearer in the environment Georgia Mobile Database of digital advertising. Advertisers have already done it accidentally. The inclusion of keywords linked to the news topics of the moment (for example, it happened with the keywords linked to the coronavirus) made the news on those topics non-monetizable. Advertisers did not want to appear on them and blocked them by default, leading the media to lose a lot of money. Perhaps, and without knowing it, they were responding to the wishes of consumers. 
That is what can be concluded by reading the data from the British 2021 TAG / BSI UK Brand Safety Survey , collected by The Drum . Consumers believe that there are some themes that should never carry advertising and promise to even stop consuming the products that appear in them. True, for Brother Cell Phone List now, the highest rejection rates are linked to misinformation and fake news, but consumers are also beginning to see that ads have no place in other legitimate news. Thus, 85% of consumers recognize that they would boycott any brand that advertises itself next to content that defends conspiracies about covid, 89% in hate speech, 92% in malware and 89% in illegal content.
Also, 37% consider that news about violent protests and riots should not carry advertisements and 33% that advertising should not appear in which they speak of deaths and tragedies linked to covid-19. In general, the consumers that the ads have a place in all types of content are quite few. Only 36% believe that brands can advertise on any type of content. 72% say that companies should work to ensure that their ads do not appear in content that is dangerous, offensive or inappropriate. What it means for media and brands Why is this a problem? The reason this is problematic for the media is pretty clear. They live on advertising revenue, no matter how much subscription models are on the rise and no matter how more and more online media are activating paywalls.
Most continue to monetize content for ads and consumers are also increasingly fed up with paying for subscriptions. Subscription fatigue is a fact. If they can’t get ads, the media will have a serious and serious problem. For advertisers, the problems are of a different nature, but just as complex. On the one hand, there is the question of which traditional spaces to launch ads have been closed. This is what happens, for example, with TV. It is not that television has ceased to exist, but rather that streaming has eaten ground. That leads to a drop in audiences and a non-‘recoverable’ one, because VoD platforms are ad-free. Added to this, on the other hand, ads that appear in reference media and with high-quality brand values have a halo effect on advertising. Consumers see the brand and its ads better when they appear in value settings. Those environments are the reference news media.