Rapper Snoop Dogg is the star of the new Adidas Originals promo, as he remixes the classic Frank Sinatra’s ” My Way “, taking the phrase from the campaign “The Original is never Finished.” The Johaness Leonardo agency produces the campaign consisting of a sequence of images Bolivia Phone Number List and characters wearing the German brand’s clothing, while Snoop Dogg spends most of the track talking about his career. The video also includes key images, such as a recreation of the cover of his first solo album, Doggystyle (1993).
The song of “My way” was released by Frank Sinatra in 1957 and since then several artists of different genres have taken it up again, such as Elvis Presley, Gipsy Kings (1988), Robbie Williams and Vicente Fernández, just to mention to some. For the original campaign, Adidas Originals also included a second video featuring hip-hop artists Desiigner and MadeinTYO, who offer their own take on the Sinatra classic. The commercial was presented in the United States during the afternoon of this Sunday before the transmission of the Grammy awards, the German firm also acquired sponsorships on Twitter with the advances of its new songs before debuting in its entirety on social networks .
Music has been one of the constants of Adidas Originals and it is a very profitable industry. The countries that generate Phone Number List the most revenue for the music industry are: Germany with estimated earnings of $ 1,404.8 million, Japan with $ 2,637.9 million and the United States with $ 4,893.3 million, according to PwC figures. In digital terms, streaming services generate more than 30 million subscribers in the world, with Spotify leading with 20 million subscribers and followed by 15 million using Apple Music.