It is no secret to anyone that content development is considered the “king” among marketers. Only in 2016, MarketingProfs studies report that it was the destination of 25 percent of the investment in advertising worldwide. The foregoing occurs to a large extent, because beyond the Uganda Phone Number List implementation of various conventional advertising and promotional strategies, content marketing is one of the best ways to connect with the current consumer. In Latin America, for example, 62 percent of companies and marketing professionals stated that during 2016 they included in their budgets considerably increasing their investments in these practices, according to a study signed by Genwords.
It is clear that last year was important in terms of investment for content marketing , but what does 2017 hold for this area? We share 5 statistics that you should pay attention to during this year to have greater chances of success in your strategies: More campaigns. 70 percent of B2B marketers plan to create more content marketing strategies in 2017 compared to 2016, according to the Content Marketing Institute. Longer blog. Before, pieces with a short length were created in order to offer valuable content and prevent users from leaving. This begins to change, because according to Orbit Media Studios, blog posts are now more extensive; last year they grew on average 19 percent, reaching up to 1,050 words. Always the Mobile. We live in a society where people increasingly need to be connected and their smartphones, tablets and other mobile devices are the way to reach them. This is a trend that will not stop growing as brands increase their mobile advertising expenses. In markets like the United States alone, Mobile will account for 72 percent of digital advertising expenses for 2019, according to eMarketer projections.
Visual. The contents in blogs are becoming more extensive and reaching all platforms -especially mobile devices- are trends that will require a fundamental factor to connect with audiences: to be visually attractive. Thus, 46 percent of advertisers indicate that photography and images are crucial to their current marketing strategies , according to data from the CMO Council. Social Networks. They have become almost indispensable Phone Number List for millions of people and are therefore channels through which audiences can be effectively contacted. Thus, 94 percent of B2B marketers use LinkedIn as part of their content strategy. Naturally, they do not leave out other traditional social networks such as: Twitter (87 percent), Facebook (84 percent), YouTube (74 percent) and Google+ (62 percent), according to the Content Marketing Institute. Having data of this type can help marketers, as well as brands, to identify some of the trends that will occur in content marketing this year. This is important if you consider that every day 27 million pieces are shared on the internet that are actually brand content.