Before I am going to tell you one thing. Most forms of traditional advertising no longer work the same as before. What good is having your clinic ad on a billboard? You cannot measure how many people have seen it and how many have been to your clinic. With which, measuring the return on the profitability of these actions is really complicated. Therefore, in this post I am going to tell you about the channels to carry out campaigns for dental clinics. Note: If you do not know how to advertise for your dental clinic, it is best that you delegate this service to a professional. The Digital Trafficker is the one in charge of managing the campaigns. In the same way that I would not go to any dentist to have a check-up, you cannot delegate this service to anyone.

You Must Have Before Advertising For Dental Clinics

There is no use investing in digital marketing if you do not have the basic elements you need first. I am going to confess one thing. I like to analyze advertising for dental clinics because this allows me to observe one thing. What are the strategies they carry out to get more patients. But I (almost) always see a number of errors in planning. Errors because they forget the most basic elements for any campaign to work. 1. Be clear about your buyer persona Convenience Stores business email list One of the keys to advertising and to any strategy is this: “Send the right message to the right person and at the right time” You cannot impact everyone equally with the same message because each person has different motivations. It is not the same to make advertisements if you want to sell orthodontic Kids.

Advertising strategies for online dental clinics

So far we have seen 5 essential elements before starting the advertising campaigns of your dental clinic. Now I am going to tell you which are the most effective channels to get new patients. Your target audience is on social media, but you probably don’t know how to reach them. Now I will tell you what kind of strategies you can use to achieve it. But if you want to go deeper, I leave you two articles. How to advertise on Facebook professionally How to Create Effective Ads Step by Step The important thing is that you understand one thing. Unless you have a franchise with several clinics in the same city or in several, you have to segment locally. It makes no sense for your clinic to be in Valencia and advertise to people from Alicante. It can also be interesting to advertise Anniversaries Important events.

Knowing how to advertise in Google Ads for dental clinics can mean a constant flow of new patients. We live in an interconnected world. The online presence of your business should be a priority to get patients for your dental clinic. This is why your presence on Google is essential. With Google Ad words (now Google Ads) this is possible from minute one. Of course, being in the first positions of the search engine will require investment and a good strategy. That is my goal with this post. You may also like: 13 Marketing Strategies for Dental Clinics Dental Advertising: How to Get More Patients How to advertise on Facebook for dental clinics This is a

How to advertise in Google Ads for dental clinics

To create ads in Google Ads for dental clinics or any other type of business there are a series of steps that you cannot skip. Everything has a logic and you must pay attention to each of them. I am going to explain them to you in detail so that you have no doubts. 1. Prepare objectives Before starting a campaign on Google there are some basic concepts to achieve our goals and / or conversions. • First: What is the objective of your campaigns? Third: Media services business email list A good Landing Page or Landing Page with a good design and optimized to get leads or conversions. • Fourth: Geographical reach of our advertisements. • Fifth: If possible, demographics of our ideal client. It is very important to create goals and conversions and share them in our Facebook Ads campaigns .

Create campaigns in Google Ads for dental clinics

Includes standard campaigns in the Google search engine and Google Shopping. The latter can only be used in ecommerce and a data feed is essential. B) Display Network: This network includes advertising in the press, thematic blog, YouTube, etc. Perhaps with this graph you understand it much better. what is google ads In this post we are going to focus on the Search Network. To do this, the hierarchical order that we are going to follow is as follows: Account – Campaigns – Ad Groups – Ads and Keywords It is important that you know one of the main differences between Facebook Ads and Google Ads . In social networks we are not looking for products, but entertainment. But in Google, we are looking for information on how to solve a problem. So people are more likely to be interested in your solution.

What is the salary of a Digital Trafficker? It is one of the questions that I have received the most in recent days. That is why in this article I want to give you an answer from two perspectives : How much to charge as a Trafficker for offering services. How much you should pay this professional based on your business. This profession is and one of the reasons is because it is usually paid “well.” But this is always relative, of course. It will depend on several factors that I am going to tell you about below. You may also like: How to advertise on Facebook step by step How to Create Effective Ads What is the Facebook Pixel and what is it for? What are you going to learn in this article: How much does a Digital Trafficker earn? What is the salary of a Digital Trafficker?

How much does a Digital Trafficker earn?

Only to the copy of the ads. You could also do an audit of the ad accounts and give you a report of the results. This is where consulting comes in. ➡️ 2. Consulting After all, consulting is based on analyzing the strategies and results that are being obtained to propose improvements. These improvements can range from a new strategy, to changes in segmentations, ads, copies, etc. How much to charge as Trafficker Digital for consultancies? Bed & Breakfast Accommodations business email list To give you an idea, I have seen people who charge from € 50 / hour, another € 150-200 / hour. Obviously it will depend on the level of knowledge you have and your experience. Of course, if you want to offer consultancies, I recommend having a sales funnel because if you don’t have a powerful brand, it is difficult for them to hire you first.

What is the salary of a Digital Trafficker?

In the case you have to know how to adapt to each client and what their needs are. conclusion Something you have to keep in mind is that the salary of the Digital Trafficker depends on the level of experience . The knowledge that a person who has just finished a training may have is not the same as someone who has been managing campaigns for years. I also recommend that even if you have standard prices, you analyze each client individually . Even two companies in the same sector can vary the amount you charge them because the starting situation may be totally different. Nor is it the same that you dedicate yourself solely to buying traffic, that you also have to design the entire sales strategy. Depending on the client, you will have to charge one amount or another.

This is the goal of the tripwire funnel. Offer a product and / or service at a very low price to people who have just subscribed to your database. To do this, you will only need to invest in Facebook Ads and have a well-oiled sales system. Do you want to know how to get it? You may also like: What is TOFU, MOFU, BOFU and what are they for How much does a freelance Digital Trafficker earn What are you going to learn in this article: What is a tripwire in marketing? That is sold to new subscribers through the mail (when they subscribe) with the aim of financing advertising campaigns. Its main objective is not to make a profit , but to finance lead capture campaigns. All people are not equally prepared to make a significant investment. And selling on the internet is based on trust.

Characteristics of a tripwire product in marketing

Almost all profitable businesses on the internet have a main offering. The problem is that not all people are willing to make that investment at the minimum of knowing us. Before they need to trust us and understand that we are the best solution for their problem. And that is precisely the goal of this sales technique. Tripwire Funnel Example Example of a complete sales funnel with a tripwire Make an offer at a reduced price to help customers break purchase fear and build trust. In a nutshell. If we offer something of value and low cost, they Public Relations Counselors business email list will be more likely to buy the main offer. Because if they buy once, they are much more likely to do it more times. Characteristics of a tripwire product in marketing For a tripwire to be effective it has to fulfill a series of characteristics.

What is the best place to present the OTO?

In this case, the OTO is offered once the person who reaches the lead magnet page leaves their data. By leaving your details, you are redirected to the ” confirmation page” in which you are reminded that you have to review and accept the email. Once confirmed, it will take you to the ” thank you page” where you have another chance to buy your irresistible offer. Personally, I prefer to show the OTO on the final page, the thank you page. When doing it in the “Confirmation” the probability that they will not confirm the mail is much higher. Remember that the goal is to get that person’s data. Tripwire Funnel Types There are different types of OTO, depending on your business, some may be more effective than others. The most common are the following.

Today they are two terms that are being heard more and more. They are not really new, but for a number of reasons they are more on everyone’s lips every day. Nor does it surprise me, It is a profession that is increasingly in demand by companies and with a good salary. Something that makes it a really interesting specialization. That is why in this article I am going to tell you. What a Media Buyer is and what its functions are. You may also like: What is a Digital Trafficker and what are its functions What is the salary of a. Digital Trafficker in Spain What are you going to learn in this article: What is a Media Buyer? Differences between Trafficker Digital and Media Buyer, What does a Media Buyer do and what are their functions?

Differences between Trafficker Digital and Media Buyer

You may be wondering what the differences are between a Digital Trafficker and a Media Buyer . Many will tell you that the Trafficker is the one that is mainly responsible for advertising on social networks . While the Media Buyer does it on all types of platforms such as Google Ads, Twitter Ads and obviously Facebook and .The reality is, no . Both figures perform the same functions, only that the Media is a more well-known term at the agency level. While the Trafficker is the most widespread. In the end, both are responsible for buying traffic to increase the Veterinarians business email list visibility and conversions of a brand. What does a Media Buyer do and what are their functions? What differentiates an Expert Media Buyer from one who is starting in this profession is the strategic part. The traffic buying specialist also has to know about sales funnels and other related areas.

Main types of Media Buyer

It is responsible for buying traffic on Google Ads and its entire ad network. Be it the Search Network part, Google Display or YouTube Ads. This profile is also known as an SEM specialist. Media Buyer specialized in Social Networks It is mainly responsible for the social ad campaigns on the different platforms. The most common are Facebook and , but it can also be on Twitter and LinkedIn. The latter is going to be more and more interesting and there are few professionals who know how to invest with strategy. Media Buyer specialist in local businesses When promoting a business on the internet it is also essential to have a strategy. Normally the campaigns are aimed at getting data from interested people. So the business later has a good system to close the leads. Otherwise they will get cold and the campaigns will not be effective.

Lists are another content that many bloggers often turn to when completing their editorial calendar. In fact, if you know which keys to play, you can even earn money with these types of items. Imagine you have a beauty blog. What do you usually look for? One of the things that people tend to look for are “the best creams. Tutorials and video tutorials Tutorials and especially video tutorials are usually a widely used resource in DIY, In a more detailed way, I made a video tutorial Business working where I explained everything you could do with a social media tool like addition.

You don’t have a marketing strategy

The other day I read a piece of information that at first caught my attention. It said something like: “87% of companies and businesses that close do not have a marketing plan” But then thinking about all those people I know who have businesses, But they do not have any type of strategy, objectives to meet or actions to Hotels & Motels business email list achieve them.  Get potential customers. Increase the frequency of purchase and the average order. Business working This last point is really important. performance of your.

You would be surprised how many businesses I have seen that did not have Google Analytics installed. Even companies that were advertising and didn’t even have the Facebook Pixel properly configured. The good thing about marketing is that practically all actions can be measured. You can know the return on the investment that you are getting and not taking. Advantage of this does not make any sense. I also recommend that you measure each of your income and expenses. You don’t have a contingency plan and you don’t adapt to the market either. When we carry out a plan, we also define a series of additional or emergency actions.

One of the great concerns of the blogger is looking for interesting topics to write on a blog. That attract visits There are times when we run out of inspiration and no matter how much. We think we can’t think of topics to write in a blog that are worthwhile. I myself have gone through that frustrating situation of standing in front of the computer and being more blank than a sheet of Inspiration. I have spent hours and hours thinking about what to write on my blog and the only thing that occurred to me was nonsense and of little interest. I’m going to tell you about my system to generate hundreds of ideas to Inspiration  write on a blog . You may also like: How to make a content strategy for a blog What content to create for the conversion funnel stage 13 techniques to boost your blog visits.

How to find topics to write in a blog

The vast majority of bloggers begin their journey through the world of blogging with great enthusiasm. The problem is that Inspiration of them do not last a year with their project. It’s a shame, but it’s reality. Great guilt for this is because they are not achieving the objectives that had been set. We think that how to open a blog is so Inspiration simple, writing is still going to be more and the visits will come by magic. And believe me, this is not the case. When making the editorial Plants business email list calendar for a blog you need to have previously done a keyword study. This is where practically all projects fail. Either due to ignorance or lack of resources, the vast majority of bloggers do not. And precisely with that keyword research we are going to generate practically all the ideas to write in a Inspiration.

Other 10 ideas to know what to write on your blog

Lists are another content that many bloggers often turn to when completing their editorial calendar. In fact, if you know which keys to play, you can even earn money with these types of items. Imagine you have a beauty Inspiration. What do you usually look for? One of the things that people tend to look for are “the best creams for Tutorials and video tutorials Tutorials and especially video tutorials are usually a widely used resource in DIY, technology or marketing Inspiration  Inspiration. Usually it is taught to use tools or to teach how to do certain topics in a more detailed way. For example, I made a video tutorial where I explained everything you could do with a social media tool like addition.Inspiration

Advertising on Social Networks is something that is the order of the day. More and more companies, businesses and entrepreneurs decide to invest in this channel. What’s more, nowadays new professionals related to this type of advertising are emerging. To give you an idea, a few years ago the figure of the Digital Trafficker did not exist . Nor were the Media Buyer and its importance so well known. More and more budget is allocated to advertising campaigns on social networks. Advertising  Brands have realized that it is a great way to reach their target audience. Cheaper way than other payment channels such as Google Ads.

What is advertising on social networks?

I would say that it consists of showing or showing paid ads to people who are using. Different social networks I think the concept is pretty clear, It really is quite simple and practically all of them work quite similarly since they usually structure. Campaigns in the following way how Social Media Advertising Newspapers (Publishers) business email list Works That is, You choose what the objective of the campaign is and then in the set of ads you usually decide what type of people we want to show the ads, the budget and how we want to be billed. We could be billed for impressions in which we would be charged people reached.

Types of advertising on Social Networks

know that one of the most difficult things is knowing how to advertise effectively on social networks, but to help you in each of the social media I am going to create a series of articles explaining how to do it. And if you have any questions you can also leave me a comment  I’m also going to give you a series of social media advertising statistics so you can see how important it is to invest in this channel. We will agree that FB is the queen of all social networks. Billion active people per month. Advertisers are increasing their investment in Facebook by 49% in the last year.

The AIDA model in marketing is one of those classic methods that is still really useful today. In fact, the AIDA method is one of the first copywriting techniques to be invented. Today it is still used both to write sales pages, emails and advertisements. So if you think the AIDA technique is out of date, I personally think it is still just as effective. sales technique In fact, it can be directly related to a sales funnel and to the phases of the purchase process. For this reason, I am going to explain how to apply it in different digital marketing strategies. You may also like most effective techniques to sell on Facebook How to create a TOFU, MOFU and BOFU conversion funnel

What is the AIDA method?

But don’t be fooled by the year. It is a really effective technique. And not just for sales pages and emails. When it comes to making ads, copywriting for Facebook Ads is really important for people to click. Then I’ll show you several examples so you can see the potential. How does the AIDA method work? In order to understand what the objective of the AIDA method is, the first thing to do is know the consumer purchasing process . The process of buying a Laboratory Equipment & Supplies (Whol) business client is the process through which he goes from when he realizes that he has a need until he solves through the purchase of a product and / or service. The process is made up of four stages that are: Awareness (the person realizes that they have a problem,

How to apply the AIDA model in marketing

By now I think it will be clear to you what the AIDA method is for. But the most likely thing is that you are asking yourself: «OK, the theoretical part is very clear, but how do I apply this marketing technique? That is my goal for now. Teach you how to work the 4 phases of the AIDA model in depth. Attention More and more advertising impacts to which we are subjected in our day to day. What if advertising on social networks , ads in Google Ads, email marketing campaigns, etc. So getting people’s attention and getting them to notice our value proposition is essential . If you can’t get people’s attention, you’re not going to sell. For this, it is essential to know what is the motivation that leads a person to make a purchase.

Best Facebook Ads Agencies

You know that your customers are on Facebook and Integra but you don’t know how to reach them. What’s more, your competition is probably already investing in advertising and you don’t want to be left behind. That is why you have tried investing in Agencies Specialized Facebook yourself but the results have been a bit disappointing. That has made you realize that it is best to outsource this service and hire an agency specialized in Facebook Ads That is why I have made a list of the best Facebook Ads agencies. Now, you have to know one thing. The order of the listing is only alphabetical. That is, I have not relied on any objective data. So I recommend you enter each of the websites and take into account a series of tips that I will tell you later. If you prefer to hire a freelance specialized in advertising.

Tips for choosing the best Facebook Ads Agency

Just as important (if not more so) is the agency to which you delegate the service as those responsible for your campaigns. Therefore, the first step is to meet the people behind the agency and, if you can, know who is going to manage yours. You can even search LinkedIn who are the people who work at the agency and find out. I know of cases where low-budget client campaigns have been managed by interns without any kind of supervision. It is not the Men’s Clothing & Furnishings-Retail business email list same to do advertising campaigns for an online store than for a local business or an info-producer. Strategy is one of the keys to making your ads really effective. So first of all find out if that agency has advertised for the same sector of your company or similar ones Therefore.

So which is the best Facebook Ads agency?

In the article you have a list that I recommend you analyze and request quotes. But I also tell you something, Facebook Ads is not the panacea for business. Just by investing in advertising you will not get results, but you have to have a global strategy behind. That is, other channels that together help to enhance the results. Either through email marketing, qualified personnel who close sales, etc. In the same way, the amount of money you are willing to invest is also important. Do not expect to achieve great results if you are only willing to invest See you in the comments. If you have missed some of the best Facebook Ads agencies tell me and I will take it into account for a future update Google Ads Facebook Ads Google.