Tag: telemarketing list

Pinterest has created a new tool to identify objects, relate them, to merge the real world with the virtual one. The company announced a feature it just integrated, called “Lens,” that will allow people to take a photo within the Pintetest app . The $ 11 billion company noted that Lens is like Buy Czech Republic Cell Phone Numbers Database  a machine learning viewer that detects objects in photos, then suggests names, photos and galleries that are part of Pinterest . As an example, a person can point the cell phone at the shoes and the app will list all the related products and names.

The bookmarking platform carried out the Shazam , but with objects and not songs, in such a way that the usefulness will lie in that the coating of the products will make it easier for people to take action. According to Pinterest, that could include anything from a purchase to cooking a meal. The co- founder of Pinterest , Evan Sharp, explained that as an aid to solve an old problem, that is, it will help you solve the “I had it on the tip of my tongue”, or to facilitate people to “find online that they come to see that it seems interesting to them, but that when they tried to look for it they could not find the right words to find answers ”.

The tool comes a year after Pinterest introduced its visual search tool, a way to zoom in on specific elements within an image and see pins that are similar. According to the company, its new technology can Phone Number List recognize more than a billion objects, which in some cases include specific brands, or food, where the user will only need to take a photo of the dish and Pinterest will suggest recipes. Likewise, Pinterest also announced the Shop the Look tool, which includes a way to buy fashion products within the platform.

Companies seek to find different means to promote their products, from traditional media to innovative ways such as social networks and all kinds of events, however, virtual reality seems to be a field little explored by marketing agencies. A report by Forrester Research indicated that Czech Republic Phone Number List only 8 percent of sellers are using virtual reality to advertise, which is proven, since 42 percent of adults in the United States said they have never heard of reality headsets. virtual reality, while another percentage of people indicated that they see no utility in the use of virtual reality.

As if the outlook was not more discouraging, 35 percent of respondents said they have no intentions or have reservations about the use of technology, while 57 percent said “it does not apply to them.” According to the study, many brands have tried to use virtual reality lately, without a marketing strategy being finalized. Brand resistance to virtual reality underscores the idea that advertisers are “being more pragmatic” in improving their advertising.

Marketers still prefer proven methods of advertising, such as social media, at 68 percent and video, at 56 percent. The analysis suggests that companies plan their brand story around a three-minute video in terms of consumer experience, plus they need to find a use that makes Phone Number List sense, be it entertainment or social utility. Among other obstacles that Forrester sees is that since cell phones are the first to experiment with virtual reality (VR) , it creates a misconception of VR, since “those images are very pixelated.” According to Deutsche Bank, in 2016 there were about 22.5 million mobile users with virtual reality headsets in the world, up from 6.5 million in 2015, and by 2020 more than 154 million people are projected in the world with VR headsets.

Sometimes websites censor bad content or download it, so developers invented a new tool to make it easier to track internet outages and help people avoid them. This is the Ooniprobe application , developed by the Open Network Interference Observatory, which monitors censorship Cyprus Mobile Number Database and surveillance networks , and will test network connectivity and let the user know when a site is being censored in their area. Ooniprobe tests more than 1,200 websites, including social networks and WhatsApp and will report how long you should run the test based on your bandwidth and blocked websites will appear in red, while available sites will appear in green.

To test connectivity, Ooniprobe mimics what a browser does when connecting to a website, that is, it tries to establish a connection with the IP address to a site and downloads the web page, and while comparing the activity with the same test on an uncensored network, and if it doesn’t match, the site is likely censored. The observatory examines networks from more than 90 countries and periodically publishes the results on censored sites, and plans to do so in the app as well. The organization has confirmed data censorship cases in several countries, such as Russia, Saudi Arabia, Turkey, Ethiopia and Sudan.

Ooniprobe tests web connectivity to not only find out the blocked sites, but shows how they are being censored, it can Phone Number List also test if the IP addresses are blocked, so it proceeds to look for “middleboxes” or network devices that manipulate the traffic Web. The application can help Internet users to detect how censorship and surveillance impact their daily lives, as something as abstract as a web portal is censored.

The celebration of February 14 tends to saturate the commerce, service and tourism sectors, since only in 2016 the iconic date left a spill of 20 billion pesos in Mexico, according to the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco), so this year it Cyprus Phone Number List will be convenient to have the plans set aside in advance. According to Concanaco, the figure for 2016 had an increase of 2.7 percent, compared to 2015, so it is expected that this year it will exceed 3 percent. In the same way, the Mexican Association of Hotels and Motels increased its occupied rooms by 3.5 percent last year during the Day of Love and Friendship .

The recommendations to carry out the plans without setbacks for the Day of Love and Friendship is to plan them in advance and with enough alternatives. For this, the following applications could be useful for the celebration: With this application you can send flowers, gifts, balloons, gifts for him / her, baskets with all kinds of gifts. On the platform you will be able to see all the menus, such as the flower arrangements, which you can order from 290 pesos. The effectiveness of the app is that for each purchase you can collect a point and after a certain amount you will have a purchase voucher. You can schedule shipments and you have the option of deferred payments, either in cash or with a credit or debit card.

It is the ideal application to execute “last minute getaways” type plans, since you can make reservations anywhere in Mexico or Mexico City. The app has all-inclusive packages, which include transportation, guided tours, accommodation, breakfasts, flexible itineraries according to the clients’ tastes, among other options. Like Airbnb, with OpenTable you can Phone Number List reserve any restaurant in Mexico City and the country at no cost to do so. From popular cuisines, Mexican, Italian, Argentine, Spanish, Japanese, French, meat specialties, seafood, and even eclectic dinners. As if it were Uber, OpenTable allows you to set aside the restaurant, the time, date and the number of people. The application is exclusively for booking hotel rooms in the world. The remarkable thing is that it handles prices by city, and when defining it, it will give you the options by zones and prices that adhere to your plans. Their lists are updated in real time, so you can find last minute deals.

The Electronic Entertainment Expo, or E3 , is considered the most important meeting point of the year for the video game industry, a place where the main brands of consoles and title Croatia Mobile Number Database developers meet to show their main products and spectacular launches . For the E3 2017 edition there will be some important changes that will seek to rekindle interest in the event. The organizers confirmed that this time it will be open to the public so anyone can attend.

According to specialized video game media, the goal is to sell up to 15,000 full-access tickets to the event that will take place over three days, between June 13 and 15 at the Los Angeles Convention Center . The first thousand tickets will be released at a price of $ 149, while the following ones at a cost of $ 249. For this, the Entertainment Software Association (ESA, for its acronym in English), which manages E3, has already started the marketing strategy to promote the sale of tickets through its social networks so that people are attentive since it will start from February 13.

Until the 2016 edition, to be able to attend the convention you had to be a member of the press or the industry (developers, distributors, merchants, etc.), but the event has not gone through its best moments as some of the main brands have abandoned its participation, as in the case Phone Number List of Nintendo (in 2013), as well as Activision and Electronic Arts (2016). In fact, last year Nintendo held an event in which it announced several news, including The Legend of Zelda news in which it stole E3 attention in the media and social networks, according to a Brandwatch study. To this are added other events that also capture the interest of the gamer world such as EA Play, organized by EA to present its titles such as Fifa 17, Battlefield 1, Titanfall 2 , among others.

YouTube has become a very important platform for influencers and their sponsors. In fact, it posted advertising revenue of $ 5.18 billion, estimated with figures from eMarketer and Google. It is relevant even in Mexico, where 92 percent of Mexicans consume content on YouTube, according to Statista. The earnings of youtubers depend to a large extent on the Croatia Phone Number List number of subscribers they have, which is why the error that occurs on the platform is relevant. YouTube accepted that there is a flaw where when a subscriber decides to leave a channel, instead of subtracting only that person, two subscribers are removed.

Through his official Twitter account, he reported that it is an error whose cause is unknown, but that they are trying to find a solution. Meanwhile, accounts like PewDiePie are losing more than 100 followers per second, so this is a bigger hit for these channels with huge amounts of followers. It is not known if all accounts would be affected by the failure, but the great impact it has on the channels of the main influencers in the world is. It is worth mentioning that the forecast of investment in advertising through digital videos expected worldwide for this 2017 is 23.78 billion dollars, according to Magnaglobal projections.

New advertising modalities , such as the new Pinterest tools or Facebook Live, have put pressure on advertisers to innovate their methods and boost their brands, said the Entrepreneurs or Firebrand Costa Rica Mobile Number Database Group on Big Ideas for 2017 analysis. The study indicates that this year there will be great competition to attract attention, due to the fact that there are more active channels, new technological advances that did not exist in 2016, which has modified the growing expectations of consumers.

He also notes that companies have constant “future proofs” where they must increase their advance planning as to how they will adapt to their approach to connect with audiences with the best content in the right channels at the right time. Firebrand Group emphasizes that workers must be aligned with the company’s drive to future-proof its marketing efforts, with constant change being the most important thing, as everyone must question the processes and strategies to improve them. In addition, they must understand what is happening outside the company and the impact it may have on the inside.

The study recommends paying close attention to big data analytics, as it is important to anticipate how far to maintain spending time with marketing. By doing this, you will prevent your marketing Phone Number List efforts from becoming obsolete, that is, the metadata acts as a “compass”. It is best not to spend your entire marketing budget or resources on an activation, as the risk of failure is too high. It is advisable to invest in different areas of marketing by doing small assignments to see what works and what does not. The ideal is to stay informed about trends in marketing, whether reading, watching or listening or taking courses. Perhaps the most important point on the list, since open dialogue is vital to stay present with customers, because by doing so, you will be able to know the problems they face and the information you are looking to consume will become much clearer.

The social network Facebook makes constant innovations in its platform, as it recently announced the development of a tool to detect false news, and now announced new changes that include Costa Rica Phone Number List the weather. Mark Zuckerberg’s company announced that it is building a complete weather tool in its application, that is, it will provide weather conditions and not just brief weather summaries.

Facebook is doubling down on its tools, and will now be a full weather app built into the desktop and mobile versions. The new version of the app will have real-time changes about the weather, as it will show in detail on your local weather cards, as well as the traditional five-day forecasts. The interesting thing about the update will be the ability to establish notifications for weather alerts, so that users of the social network do not forget the umbrella or glasses in case of high temperatures.

Updates are expected to be released this month for Android and iOS operating systems, while for desktop Phone Number List computers it will be released until March. What the social network does is send the message to its users that it “looks at them and their well-being”, thereby taking a further step in its usefulness as a brand, in addition, many users check Facebook when they wake up, so reviewing the application will become indispensable for everyone.

As shown by the “Digital Barometer”, prepared by ISDI, within the framework of the Chair that it maintains with the Complutense University, and by the aea (Spanish Association of Advertisers), on the positive side, last year was characterized by greater professionalization, commitment to the training and adoption of new channels and tools make up the Colombia Cell Phone Numbers List evolution of digital marketing in Spanish companies. The tasks that remain pending, among others, are related to “the scarce use of social networks (they are present but are not used on a daily basis), the lack of updating of the websites and the improvable usability in the mobile environment “, such as They explain from this fifth edition of the study to know the degree of Internet penetration and new technologies in Spanish companies.

Among the main conclusions that stand out in this Barometer, carried out with the data provided by companies of consumer goods, banking, automotive, insurance, distribution and retail , telecommunications, technology, energy, health, tourism and transport, food and the Internet are: “84.8% of companies already have a specific Digital Marketing team. Among the companies that still do not have it, this task falls, in 73.9% of the cases, in the Marketing Department. 30.5% of Digital Marketing departments are less than five years old (13.1% do not exceed two); The largest group is between five and six years of experience, 30.4% and 23.9% accumulate an expertise of ten years. The presence of digital marketing in training plans is growing: 58.6% of companies have a specific program.
Online sales :

100% of the study participants have more than one web page for their commercial brand, although in 63% of the cases these are sites with ten or more years. Only 4.4% of companies have renewed their website in the last two years; 73.9% of companies sell products or services online (which represents an increase of 9.6% compared to last year) and all of them have e – commerce ; 17.4% neither have it nor is it part of their future strategy; For most companies, 58.8%, the online channel represents a percentage of between 1 Phone Number List and 10% of their sales; 11.8% of brands sell up to 20% through the Internet and 8.8% between 20 and 30%. Objectives of the online channel : Both actions off as online pursue a majority of customer acquisition, although digital marketing contributes significant nuances, like attracting users to the web rather than physical stores is sought (30.4 versus 4, 3%) and that they begin to take advantage of other features of the Network such as capture through content (15.2%) and its use to inform about new products (13%);
The offline channel , for its part, continues to be the majority for brand creation 28.3%, a goal that only 8.3% of the digital shares clearly pursue.
Investment in media :

After Nordstrom announced that it would no longer sell Ivanka Trump products , and subsequent criticism of her father’s company, Donald Trump, the firm was widely mentioned in the media, such Chile Mobile Number Database that its share prices continue to rise. If the president of the United States, Donald Trump, thought of affecting Nordstrom with his criticism, it was the opposite, since the price of the company’s shares has risen more than 7 percent since last February 8.

In Trump’s criticisms of the company, he said that “it was unfairly treated by Nordstrom”, while the company assured the decision to no longer sell Ivanka Trump products worked for them to “break through.” However, following the cancellation announcements and criticisms, the company fell slightly before starting to rise and surpassed the barrier of $ 46 per share, while before Trump’s remarks, the share price was $ 42.65.

The rise in its shares is helping the company recover almost all of the losses it had since the beginning of the year, as the retail firm has been fighting in the market against retail giants such as Walmart Phone Number List and Amazon. Although Trump supporters may not be buyers of Nordstrom , the firm will inspire many people to buy in its stores, however, analysts believe that if Trump proposes it, he could initiate media attacks against the company, since it “has the ability to create a bloodbath and I could do it without problems.