What is Influencer Marketing?

More and more companies decide to bet on influencer marketing campaigns. The good thing about strategies with influencers is that it is a valid option for both large and small brands. Because depending on the size of the influencer and how specific your area is, prices will vary. That is why more and more brands include these actions within their Effective Influencer Marketing  social media marketing plan .Whether through brand ambassador programs, blogger campaigns, Integra campaigns, etc. To make the potential of campaigning with influencers clear, In this post I am going to tell you What is Influencer Marketing. What is an influencer How to make an effective strategy with Influencers. How to make an editorial calendar on social networks What are the best times to post on social networks.

What is an influencer or opinion leader?

An influencer is nothing more than an opinion leader who positively or negatively influences someone else’s purchasing decisions. person who may be reluctant to try a certain product after a strategic action with influencers may say “hey, I’m going to try the product. That is, the objective of the influencer is to help other people make decisions by transmitting a commercial message in a more credible way. An influencer can increase the credibility of your Office Supplies Business Contact List products and / or services and make it easier for you to reach your target audience. The three characteristics of the influencer that brands look for when making a campaign are. The relevance of his messages thanks to the trust his followers have in him. The engagement you get with your followers.

Why you should do a marketing strategy with influencers

Given the great saturation of traditional advertising, Influencer marketing has become a tool that brands are strongly committed to because. It is not perceived as such invasive advertising. Thanks to those influenced we can reach a huge network of people with very defined tastes and interests and directly. Related to the brand Think of a purchase that has a certain level of complexity for its value. Effective Influencer Marketing  we also ask to know the opinion of other people about the product or service. This is what is known as recommendation marketing and this is where the figure of the influencer enters the scene. In many complex purchases.

Things to keep in mind before selling on Facebook

It is the question that many entrepreneurs, Store owners and even those responsible for marketing agencies ask themselves. I’m going to give you my opinion. My opinion is yes. In fact, one of the most common goals when creating a Social Media Plan is to sell. The problem is that many people think that since creating a Fan page is a very simple task, Strategies Facebook  selling will be too. And rather the opposite, it is a process that requires strategy and time. That is why in this post I am going to tell you how to sell on Facebook effectively. How to get leads with Facebook Lead Ads How much to invest in Facebook Ads so that your campaigns are profitable.

Make a sales funnel on Facebook

The objective of this strategy is mainly to provide information to the user so that when they have to make that decision they have you as the best possible option. The complexity of the funnel depends mainly on the type of product you are going to sell. As I have told you before, normally the higher the price, the more difficult the purchase decision will be and the more information the customer will need. This information represents the TOFU, MOFU Office Supplies Business Contact List and BOFU content and it will be the information that you have to offer to people in the different phases. A sales funnel on Facebook is usually made up of four stages We are going to see each of the stages to see different things to post on Facebook depending on where the user is.

Strategies to Sell on Facebook

Facebook groups to sell work really well if there is a marketing strategy behind it. In fact, they could be used at any stage of the sales funnel. But I’m going to tell you how you could use it in the loyalty phase. You also have to bear in mind that they have a rather important support behind time. Cross selling is a marketing technique that consists of offering a complementary product to the product that they have already bought before. You can make announcements to people who have already bought a certain product from you to offer them a complementary one. You can also create ads to your buyers in which you offer them an X% discount on their subscription or on future purchases if they bring a friend of theirs.

What is Educational Marketing?

Would you like to know how to get students for online or face-to-face courses Through educational marketing strategies you can achieve it. Most of the things that I am going to tell you are useful for online training, academies, schools, even private schools. Depending on what your sector is, there will be a series of actions that can be more or less effective. Obviously, the best plan would be to have a system that integrates all strategies and actions. strategies students  We are going to see all those ideas to attract students You may also like Buyer Persona: How to define the ideal client for your training sessions What is better to invest in Google Ads or Facebook Ads What are you going to learn in this article What is Educational Marketing?

10 Educational Marketing Strategies To Get Students For Courses

In case you don’t know, a lead magnet is free content that you offer in exchange for a potential customer leaving you their data. Obviously not just any LM will do, it has to be specific and solve a real problem for your target audience. In this post I explain the main types of lead magnets that exist and which ones are most effective. When we make ads Office Supplies Business Contact List on Facebook and Integra most of the time we show it to people who do not know us at all. That is why it is so important to gain trust first and we achieve that thanks to this type of content coupled with an email marketing strategy.

How to get students for face-to-face courses

The first time I went to a digital marketing congress was in Barcelona. People who want to train go to this type of congress, so one option instead of organizing it is to sponsor it. That way you will make yourself known to a qualified audience and you will have. Look for conferences and events related to your training and analyze if this type of collaboration could be interesting. The face-to-face and free workshops in combination with advertising on social networks to fill them is a more than interesting option. Think that if you give a workshop about something related to your programs, people can already see the quality of the content first hand.

What is a content strategy for a blog

After doing the content strategy for blogs from different companies and sectors, I have realized that we really do not know how to make a good SEO content strategy. If you look at your analytics, you will have realized that you do not stop and stop creating content and that there are really few articles that bring you visits and conversions. It may even be that you have many visits on your blog but that they really do not convert anything. We all like to look at Google Analytics and see how our number does not stop increasing, it comes to us with pride, right? But this at the end of the day is a number that is useless if it is not accompanied by what is really important: conversions. After all, the best content strategy for a blog is one that helps you achieve your business goals.

Why you should plan the content strategy for a blog

There are many brands that decide to invest in advertising on social networks and not work on the blog content. The reason is very simple. With advertising, results are achieved in the short term and with content in the medium and long term. But I’m going to give you 5 reasons why you should spend time planning content According of consumers prefer to learn about a company through a post than through an advertisement. Companies that have a Florists-Retail Business Contact blog have 55% more visits than those that do not consumers do some kind of research online before making a purchase decision of buyers buy from whoever gave them content at each stage of the buyer’s journey The Big Book of Facts & Statistics. Blog posts are the most powerful type of B2B content for building brand awareness.

How to create a SEO content strategy for a blog step by step

Before getting into the subject, I would like to give you my opinion on this subject and I am sorry if I am insisting you too much. We have been put in our heads that for a blog to work, we need to increase the visits of a blog in large numbers. I really don’t think the amount is important. In fact, more than 90% of all web pages have zero traffic from Google That is why it is so important to know what the most important elements of the strategy are. So, we are going to see step by step all the phases when creating a content strategy for a blog How to make a blog content strategy Before starting to create an SEO content strategy, we must analyze the situation in which we find ourselves and the competition.

Types of Online Congresses that you can organize

Organizing virtual congresses is something that is the order of the day.  More and more companies have decided to hold an online congress. These types of events are a kind of webinar but in a “big way” and the operation is very similar. Them I have participated in the organize Virtual Congress organization and management of the campaigns of  congresses, Being in the last 30,384 leads that we got . Therefore, in this post I am going to tell you some things that in my experience. Are essential if you want to organize an online congress. If you are thinking of setting up an online congress, there are three profiles that I recommend hiring yes or yes.

How to organize an online conference step by step

When it comes to doing a virtual congress there are five stages that you have to plan perfectly. This process is as if we were talking about a car. The car will not start and your congress will not work how to do an online conference. The five essential phases when creating an online conference are, These are the phases that I consider that at least a virtual event should have, But it does not mean that more cannot be added. For example, a sixth phase could be added that would be a down sell offering different products and / or services and even a lower price in case they have not bought the main or the high ticket. I am going to explain each one of them.

Platforms for holding virtual congresses

Do not think that the only objective of organizing an online event is to get a large number of leads and sell the repetition of the presentations. Nor is it the objective of this type of strategy to become a benchmark in the sector and increase brand awareness. Automatically introduce all leads in a sales automation. Prepare an email sequence Marketing Programs & Services Business list with an invitation to a webinar or a subscription landing In either case, I recommend that you also run remarketing campaigns on Facebook. Depending on the product, service or training that you are going to sell later, you will have to prepare one sequence or another, but here you have different types of sales funnels that can help you. o account other types of essential tools to create landing pages, attracting subscribers.

How to attract clients for my business online

Would you like to know what are the most effective techniques to attract customers online Look a while ago I saw two surveys on LinkedIn that caught my eye. One of them asked what stopped people the most from making the leap as a freelancer. Said that the acquisition of clients. Another asked what was the main problem your business had right now. said they wanted to sell more to grow with their business. In both cases, the solution is simple and involves attracting new customers. That is why in this article I am going to tell you how to get more clients for my business or company. What are you going to learn in this article: How to attract clients for my business online there are four elements that you have to have well defined. If any of them fail, the chances.

How to get new customers thanks to funnels.

It is a system that is made up of four phases and is really effective for attracting customers online. Needs traffic and this can prevent from different channels that I am going to tell you about now. Effective online customer acquisition techniques Another question they ask me is how to get clients in a short time. The answer is always it depends. Educational Coop Organizations business email list There are strategies to attract customers online in the short, medium and long term What does it depend on choosing one or the other? Mainly your goals, the product you sell and the budget you are willing to invest. I’m going to tell you what are some.

Ways to attract customers in person

Wondering how to attract clients offline is quite common in some sectors such as training schools or all kinds of clinics. From experience in the company where I work, some of the most effective techniques to attract clients in person are Although webinars have become fashionable, the reality is that face-to-face workshops convert very well. You have two options, make it free or paid. Even if it is a way to attract offline customers, you will need to make it known to get registrations. With the rest of the techniques that I have told you before. In the end, face-to-face congresses are like workshops but taken to a larger level. If in workshops you can fit between 50 and 100 people, in congresses you can perfectly fit people.

What is a buyer persona?

Creating a buyer persona should be the basis of any marketing strategy you do. They answer what are you wanting to ask me. What is a buyer persona? Whether you want to do a Social Media Plan or plan to invest in advertising, Knowing what people’s pain points are and what their objectives are is essential. Stay with me because in this post I am going to teach you how to make a buyer persona. Step by step so that your marketing messages are effective. But first of all we are going to see what differences there are between buyer persona, Target audience and target in marketing.

How to create a buyer persona in marketing step by step

How old are you? Do you study or work? What do you study? Where do you work? Where do you live? This was the series of questions that we used to ask ourselves to define the target. The problem is that nowadays knowing only those data is no longer enough. This is where this concept comes into play. Because, what is the use of creating content if it is not aimed at your target audience? What’s the use of making ads with a general message that doesn’t Website Design Service Email List connect with your audience? That’s why before you carry out any marketing action. I repeat. First of all, you should ask yourself at least these questions: Do you have a well-defined target audience to target He has children? Which age?

How to define a buyer persona step by step

If your company has a sales department, it is essential that you train them to understand the motivations and desires of your customers. One of the best tools to get this information is online surveys or interview your clients directly and ask them about their problems and motivations. To make it clearer, look at this example Imagine a company that is dedicated to designing inbound marketing strategies. This company will be aimed at people or companies whose pain is that they do not know how to capture leads efficiently and treat them later until they become customers. After defining the pain of the buyer person, the company must know what type of searches its target audience performs to find information about their problems or motivations One way to know the words by which you are found in Google is to go to Search Console and select:

What is a social media audit?

Before we get down to business. I would like to explain to you what a social media audit is and what it is for. A social media audit is a strategic process that consists of collecting.  Both internal (of your project) and external (of your sector and competition) information in order. Determine what competitive situation we are in. In fact, it is one of the things that a community manager does when he has to manage a new account. In addition, the audit is what will later allow us to make the SWOT matrix in conditions, to later create our strategy in social networks. What is a social media audit for? If I have not yet convinced you of the importance of performing this step, let me tell you the main advantages of doing a social media audit :

Analysis of the objectives achieved

In addition, if you click, you can see in detail each of the social networks. You should also analyze how the social media strategy is working at the web traffic level of your competition. For that you can use different tools to know the visits of a web page. But the one that I recommend is Serums or Similar web (free) case of you only have enter. The domain you want to analyze and in the Traffic Analysis section select Sources. Social media competition analysis In Auctioneers business email list this way we will know how much traffic. Your competition is getting from social networks. This can give us an idea if we compare it with the rest of the companies in the competitive situation. Another fundamental point of the social media audit is to know if social channels are helping us to achieve our marketing objectives or not.

Dedicate more efforts to those social networks that convert more

Another objective of the audit is to analyze which social networks are converting us the best. After all, if we are analyzing our strategy, we have to identify which channels are helping us to achieve our objectives. So use Analytics, measure conversions and focus your resources where you get the best ROI. The best way to be more competitive in your sector is by doing it better than your competition. So I recommend that you spend the time necessary to analyze and measure all the practices that your competition is carrying out. I would even tell you to analyze the practices of different. Template to do a social media audit I would like you to tell me what you think of the article and leave me a comment And if you want to download the template to do an audit on social networks,

What is segmentation on Facebook and Instagram Ads

What if I told you that one of the keys to creating profitable advertising. Campaigns is knowing how to segment on Facebook Ads (or Integra) correctly It doesn’t matter. We have the coolest ads it doesn’t matter if we write the best copy for Facebook. Ads That if we don’t show the right ads to the right people and at the right time, we are wasting money. That is why one of the main functions of a Digital Trafficker is to know what type of people to show the ads to. But don’t worry, because in this article I’m going to show you how to segment on Facebook or Integra Ads step by step. How to make a Social Media Plan step by step How to advertise on Integra step by step How to advertise on Facebook step.

Types of segmentation in Facebook Ads

Cold traffic is made up of people who do not know us at all and therefore.  Do not know our products or services. We can reach these people through the following audiences (later we will see each of them in detail). connections Similar audiences or Lookalike. Colleges Email List But who don’t yet know our solution. This type of traffic would be made up of the following audiences our videos. People who have visited our website or any page Subscriber All these types of people would be part of the custom audiences . Some of the audiences that we could take into account are People who visit the sales page People who added a product.

How to segment on Facebook and Instagram Ads

If you still don’t know who your ideal client is, don’t waste your time on Facebook because I already know you’re going to lose money. But I am going to assume that you have done your homework and you already know exactly the type of people we are addressing. So the next step is to know in detail all the types of segmentation on Facebook that I have already mentioned before, so let’s get to it To do this, the first step is to go to your Business Manager and go to the Audiences section . Here you can see all the audiences you have saved, as well as create new audiences But we start with the basics If we click on Create Audience you will see four options emcees is the manual targeting that we do where we decide on location, age, gender, language, interests,

The best Master’s in Digital Marketing in Valencia

If you are reading this article I am sure you are interested in knowing which is the best digital marketing. Master in Valencia I’m sorry to tell you that I can’t give you an exact answer. Because depending on what your goals are, There may be programs that better meet your expectations. But I’m going to leave you a list with the best digital marketing masters. Valencia and a series of tips that I would have when making a program. I am going to tell you all these tips from my own experience because to date. I have completed three master’s degrees in digital marketing. Two of them I did in person in Valencia and another one in Barcelona. So if I had to look for a Master again,

What is the best Master’s Degree in Digital Marketing in Valencia?

Without a doubt, one of the essential elements is the training program and the methodology of each of the Masters. Try to find a training that is as practical as possible and if you can Request that they give you access to the repetition of several classes . So that you can see first-hand what the content is like. Modules that I consider essential in a Master in Digital Marketing So note that they also inc

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ude. Several classes on this concept. I believe that a Colleges Email List Master should have a duration of 9 months or at least have live classe . Download the dossier for each program, see who the teachers are and look for them on LinkedIn to see that they are active professionals.

Recording classes and lifetime access

Imagine that in a class you see a tool for the first time, do you think that by taking notes you are going to fall back after everything you have seen in 4 or 5 hours I already told you that it would be really complicated. For what really, ask if afterwards you will have access to the recording of the classes and if it is for life Something that I would also value is the possibility. Look, one of the Masters I did was at the University and what I missed the most is that the professors really dedicate themselves in their day to day work on real projects and tell cases from their own experience. But no, the classes in the Master of Digital Marketing at the University were really theoretical and did not prepare me for the world of work.