Carrying out questionnaires to improve products has become a titanic task for brands, since few people dedicate time to answer, being that each company improves its products by knowing what its customers are thinking. According to an analysis by Kapost, 96 percent of the Jordan Phone Number List surveys are not answered or completed. According to an analysis by the Next Web portal, when Kapost sent a survey by mail to 22,310 merchants, only 1.1 percent of consumers completed the questionnaire, so brands now have to find a way to reach the customer directly. For non-Focus Group surveys, the analysis suggests that email is one of the most direct ways to get feedback. Therefore, he recommends smarter questions:
The question will help you figure out which is your most effective marketing channel. In addition, with this question you can see the reference path of your potential customers with any analytical tool. You can also see if your client heard about your product on TV, podcast, radio, press. With the question you will discover how customers perceive your brand. In addition, it will help you guide the product, as well as what characteristics you should prioritize, or improve the marketing message. It is advisable to send this question in the welcome email, and it will be there when you will find the best answers in the marketing messaging, while in subsequent emails you will have a better idea of the product.
The question will work best as What feature are you looking for in our product? The goal is to segment potential customers, and with the information you can customize your marketing strategy. The idea is to get much more informative responses when asking about your challenge, which is basically what they don’t want to do, but customers will interpret it as the kind Phone Number List of features they are going to use in the product. When consumers decide not to buy your products, it is essential to know why, or to discover what characteristics they found in other products, and there you will know if the prices you offered were higher, or if the product was poorly designed, and with those changes you can win future customers in the future. The question is highly correlated with customer satisfaction and will represent an opportunity to reach out and help customers who are dissatisfied, or encourage customers who are very happy to promote your products. It’s best to ask clients this every quarter, while improving your score over time. Another idea is to segment consumers to find out which subset is the most satisfied.