When trying to build an email list, it might seem like a good idea to just buy a list and call it a day. It might be an easy way to build your list but is it a good idea? Here are a few reasons not to buy an email list to use for list building.
1. Who really knows where the list came from as well as who knows how fresh the email addresses are? Email addresses can come from anywhere. They can be taken off Cayman-Islands Email List old lists floating about, or they can come from an attendance list at a conference. Has anyone ever asked you if they can add your email to a list for the purpose of spam? Email addresses can be plucked out of the air without you even knowing it and that is straight out of Email List Building 101.
2. So what happens if you buy that list and end up with who knows who on that list. You send out a message to the list and find out a lot of them bounce for various reasons. Others, in an effort of cutting down on spam, will report your email as spam to their email provider, and before you know it you are labeled the king of spam. That could cause your ISP to block your email address from ever travel the Internet again. It makes it hard to work online and build an email list with no email.
3. Buying an email list for list building does not allow you to build a relationship with your list. The people on the bought email list have no idea who you are or why you are even contacting them. The chance that more than a handful even has an interest in what you have to offer is pretty low. When the unsuspecting get that email about your offer, there is no bond and no loyalty, so the delete button gets more exercise and there is always the possibility for your email being reported as spam.
Now you have learnt 3 things to watch out for buying a list. Don’t you want to find out the right way to build your list in a fast and effective manner? Only with the right techniques, you will be able to save your time and effort in email list building and successfully build a highly responsive and profitable list.
