For at least a couple of years, social networks have become one of the main sources of information for users, sporting events are the clearest example of this trend, since the FIFA World Cup , the Champions League , the recent Olympic Games and, mainly, the Super Bowl are followed by millions of people through this type of platform. Twitter is one of the social Ivory-Coast Phone Numbers networks that has bet the most to create alliances that consolidate it as a channel through which audiences follow in detail the main sporting events worldwide. The Super Bowl LI that will be played next Sunday could not escape this trend and for this the company led by Jack Dorsey has implemented various actions, in order to make the microblogging network the option of fans.
The strategy consists, among other things, in the usual hashtag of the event with emojis, in this case it is # SB51 with which it motivates users to generate conversation by directly addressing the official accounts of the Atlanta Falcons (AtlantaFalcons) and New England Patriots (Patriots) . In addition, it launched another series of hashtags alluding to Phone Number List this year’s edition and to Pepsi, the sponsor brand of the halftime show that, this year will be in charge of Lady Gaga and is already considered the most expensive in history. Thus, users can also use #SuperBowl, #RiseUp, #Patriots, #PepsiHalftime and #Gaga . The bet of Twitter is to consolidate itself as an alternative means for audiences to follow sporting events, it already has an alliance with the NFL that includes sharing content during some games. It also has similar agreements with the NBA, PGA Tour and ATP .