Choosing a brand name is a very important step in up your business the entire procs of starting a busins . After all, it will provide the other rourc you will ne. Signs, busins cards, websit, social mia, contract templat and documents are just a few exampl.
Therefore, in today’s post I will teach you how to know if a trademark already exists. So, keep following and learn more about this important procs.
Why should I carry out a consultation before starting my busins?
In the law, the rtriction on opening compani with the job function email database same name is a form of protection and a means of avoiding unfair competition. After all, no one can register a busins with the same name, similarity, that operat in the up your business same segment, that serv the same niche and offers the same products or servic.
Therefore, if you have a flip-flop company, you cannot register your brand as Havaiana, without the S. The name is available, but it is similar to the bt-selling brand in the market. Therefore, it is illegal.
Any company that registers this name will certainly be seen in the market as having bad intentions, trying to take advantage of Havaianas’ reputation. From a legal point of view, this behavior is subject to penalti, as it can confuse consumers and make them feel cheat.
Also, consider your logo . After all, two similar logos — whether in terms of digns, fonts or colors — can cause confusion for customers. In other words, consumers email marketing agencies – how to choose? may have difficulty identifying which is which.
Another important point that is often consider up your business when registering a trademark is its phonetics. Therefore, two trademarks that have different spellings but similar phonetics (i.e. very similar or identical pronunciations) should be avoid.
Difference between brand and trade name
Many people confuse the two terms. That’s why I decid to clarify the doubt before showing how to know if a trademark already exists.
The trade name is how the brand is recogniz, therefore, it is the name that is display to the public in front of stor, advertising materials, uniforms and phone number thailand others. Therefore, the trade name will be the identity of the company and through it the brand will be creat.
A trademark and a trade name are different things and must be register separately. A company may have a certain trade name, but not have register a trademark.
The trade name is register with the Commercial Board of each state, while the brand must be register with the National Institute of Industrial Property (INPI). Therefore, pay close attention!
See how to know if a brand already exists
Here are some tips to help you find out if a brand already exists. Check it out:
Search at INPI
A brand is something exclusive, something that your consumers will look at and know is your company. Therefore, more than just a name, it is the identity of your company so that people do not confuse it with the competition.
Therefore, you ne to do some rearch to find up your business out if the brand has already been register. After all, anyone who register it before you can contt your requt. To avoid problems, including legal issu, follow the tips:
- Go to the website www.gru.inpi.gov.br to carry out the search;
- Click on “Brand” and then on the “Brand” tab again;
- Enter the name of the brand you want to register to find out if it already exists.
After completing this procs, the INPI search engine will give you two rults. The first, if the name is not register, will inform you that the brand is free to be patent in your name. Therefore, you just ne to follow the legal procur to register it.
