Have you ever wondered how logistics work is optimized in courier companies? Personally, I always imagined it as something extremely complicated, as a process that requires a whole team of “geniuses” working hand in hand; the same as a dumbbell between statistics, mathematics, big data and logistics that would result in the effective reduction of distance, time and cost to deliver a single parcel. But is it really done this way? Indeed, there Germany Phone Number List are professionals whose job it is to mathematically solve the so-called “Vehicle Routing Problem” (VRP), which is achieved with a set of complicated algorithms that help streamline the logistics process. However, taking the US company UPS as an example, one of the largest courier companies in the world, we realize that even the most complicated optimization process must start with a simple and small change, which has to be carried out with awareness that the result for the company will be palpable in a long term. In the case of UPS drivers, the recommendation is surprisingly trivial: please don’t turn left.
Yes, you read that right. UPS introduced a policy that requires its couriers to minimize the number of left turns as much as possible. Consequently, only 10 percent of its turns are to the left. How did they make this policy impact the overall performance of the company? UPS assures that thanks to this rule, they spend 38 million liters of gasoline less, that they emit 22 thousand liters less of carbon dioxide and that they deliver more than 350 thousand additional packages to those they already did each year. In addition, they have cut the number of their trucks to 1,100, which gives the company a total savings of 45 million kilometers traveled per year. But this impressive story of UPS, even though it is part of logistics, can become an invaluable lesson not only for couriers or companies involved in the transportation business; There are also significant aspects that today can be transferred to digital marketing.
Often when I talk to clients or marketers, I get the impression that we pay close attention to the huge and revolutionary changes that are supposed to bring us substantial improvement every day. We want to change many things at the same time, try radical solutions, even develop our own websites or online stores from the beginning; meanwhile, there is Phone Number List often a much simpler way to improve the results of our page, and even if they are small changes, these will be entered successively and consistently. And those small modifications that started with something as simple as the place or the color of the CTA button on our website, an improvement in the structure or way of exposing certain elements can increase our financial results by a certain percentage, which, annually it means a significant increase in income, without the need to add other costs that are not convenient.
