What is a Community Manager: Roles, Skills, Tasks, Tools and Tips

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What is a Community Manager: Roles, Skills, Tasks, Tools and Tips

The role of the Community Manager has become increasingly important and today it has become a fundamental piece for companies. The Community Manager is a relatively new profession, that many times it is not clear what a Community Manager is and what functions it performs on a day-to-day basis within a business. For this reason, today I am Armenia Mobile Database going to reveal everything about this most common profession in the Digital Marketing sector. But, first I want to clarify that a Community Manager goes beyond publishing photos or posts on social networks and doing different tasks on social networks as many users do in their own personal accounts. Attentive, this article goes about delving into the subject of this profession and I hope that when you finish reading it it will be clear to you what is the role it has within a business. The word Community Manager has been assigned to that professional within the Digital Marketing sector who is in charge of managing the online community of a business. Armenia Mobile Database

That is, it is responsible for creating, managing and engaging with an online community around a brand or company. How you will see at first glance these tasks may seem easy, however it is not easy, since many factors depend on the figure of the Community Manager to do a good job. And if you wonder what a Community Manager does in a company, well I will tell you that he is the person who is in charge of online communication between users of social networks and the business. Therefore, to develop this fundamental role in the company, training, tools and skills are required to have a good profile as a Community Manager. Many times, tasks or functions that are not typical of a Community Manager (CM) are often confused or attributed to this professional profile.

A CM is not a web designer, or graphic designer, or Copywriter, or Digital Analyst, or Seo Consultant who are other profiles of Digital Marketing, whose specialization Brother Cell Phone List is other than that of a Community Manager. Clarifying this issue, I hope it is clear to you that the main function of this profile is around the online community, but not to be specialized in all or some of the profiles that I have mentioned above. Functions of a Community Manager The functions of the Community Manager are closely related to the figure of the Social Media Manager (who is in charge of the strategic part of a brand’s social networks). Well, the CM is in charge of executing and putting into action the strategy defined by this professional.
To consistently communicate what you want to convey about a brand or company that you represent as a professional, it is important to know your audience well. That is, who are you going to talk to through social networks to speak in the same language about their concerns, doubts, interests, preferences, news of the sector in which they operate. Therefore, it is interesting to have previously analyzed your target audience and have knowledge about the type of people you are going to refer to.

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