The trend of implementing technology to most of the daily activities of the human being continues to rise – according to IAB Mexico, 84 percent of Mexicans have a mobile device – and as expected. the economy sector is one of the most favored. Mobile banking is a latent reality in Mexico and by 2020 the Aztec country is forecast to be a world leader in the Buy Cell Phone Number Lists USA field of mobile payments. Undoubtedly, mobile technology represents many advantages for banks since it mainly serves as a mechanism for inclusion in the financial world , whose knowledge is currently necessary to enjoy economic health. According to Deloitte’s Financial Services Center, in the next five years mobile banking will cease to be a choice to become a necessity , a fact that is already palpable when observing how most banks put mobile banking as an essential component of your trading strategies and attracting new customers.
And it is that the advantages offered by this service are clear : higher income for banks thanks to obtaining key information from customers such as their habits, cost savings for companies that will obviously need fewer human resources and a better experience for the client. According to Phone Number List the 2016 Banking Services Customer Service Study of the Merca 2.0 Research Department, 23.7 percent of Mexican Mobile Banking users – currently reaching 4 million people – prefer the services offered by BBVA Bancomer while the Citibanamex group and Santander tie in second place with 19.7 percent of users. The digital users of BBVA Bancomer and Banamex thus perceive the effectiveness of the mobile banking offered by these institutions:
