Social media have become one of the preferred channels for brands to contact audiences, not only because of their penetration into the world population, but also because of the amount of resources and functions that make it possible to generate a great variety of content that results attractive and reinforce engagement. However, it is clear that for users they are not Turkey Phone Number List related to seeing advertising while browsing, in particular while enjoying some multimedia content, such as music or video -videclip, series, movies, etc.- something that providers already take into account. Spotify -has a free version that does pass advertising-, Apple Music, Netflix and Amazon Prime are paid but, as part of their added values they offer that their contents are 100 percent free of advertising, this has translated into a factor to the time that users determine to contract the service or not.
YouTube is Google’s video platform that currently has a user base of more than one billion, and is one of the main engines of advertising revenue for the company -5.18 billion dollars, according to estimates with figures from eMarketer- . However, the Mountain View giant has already realized that users are quite uncomfortable having to wait 30 seconds to see a video clip, series, movie or even some YouTuber, so it will leave behind this format of mandatory ads. A Google spokesperson confirmed this measure that will be in force from 2018 and is part of its strategy to improve the user experience, and the deployment of advertising in video format, according to a report by the British site Campaign Live .
For more than a year, YouTube has been displaying six-second advertising videos without being able to skip -they are more common when a playlist is played- and since before it has inserted 30-second ads every certain time, which can be skipped at 6 seconds, despite to this, they are still annoying for many users who wish they did not see advertising. It should Phone Number List be noted that Google has not confirmed it, but doing so would be a step towards becoming a competitive option for users who like audiovisual content on demand, since it has been reinforcing other platforms to improve its service such as YouTube Gaming for some time. YouTube Kids, YouTube Red, and recently YouTube Go. Why the interest? In 2016 alone, the revenue generated by Video-on-Demand was estimated at 16 thousand 291 million dollars, of which the consumption of content via Video Streaming (SVoD) represented a market volume estimated at 9 thousand 753 million, of according to data from Statista.