When complaints, observations or criticisms go viral, they do so in a matter of minutes or hours, and companies sometimes do not know how, which can produce a bad image that they will not be able to rescue in a simple way. Companies have found themselves in the middle of…
Continue Reading....Day: July 4, 2021
Las marcas que buscarán ser protagonistas en el MWC 2017
Consumers around the world will spend $ 929 billion on smartphones and other devices, up from $ 950 billion in 2016, according to the US industry association, the Consumer Technology Association (CTA). This is known by the brands that are preparing to present their main novelties and innovations at the…
Continue Reading....Abandoned social networks, a new era of privacy?
The premise takes on singular meaning when we consider that we live in a hyper-connected environment, where platforms such as social networks have ceased to be ‘private spaces’ for entertainment, to become sources of information that, in addition to being serious and ‘reliable’, are a reference for make decisions that…
Continue Reading....4 ways to use social media in favor of a brand
The number of social media users is expected to reach 61 million this 2017. Social media is simply an indispensable channel in any digital marketing strategy. However, it is necessary to know how to exploit the advantages that each one offers, to increase the exposure of the campaigns. Here are…
Continue Reading....Is the Netflix campaign for Santa Clarita Diet too strong?
The consumption of content through digital platforms, mobile devices and, in particular, video streaming , has increased considerably in recent years to the extent that some consider that it could replace television in the future. Only for 2016, it is estimated that the revenue generated by Video-on-Demand reached 16 thousand…
Continue Reading....9 keys that will help you make successful email marketing
The e-mail marketing is one of the tools more travel in digital marketing, and although there are some who think it’s going out of style or no longer functional, 56 percent of 256 marketers surveyed for the study “Selligent & StrongView 2016 Marketing Tends Survey ”, carried out Russia Phone…
Continue Reading....What will the new Samsung Galaxy S8 offer us?
Just almost a month after the launch of the Samsung Galaxy S8, several photos have been leaked of what the new appearance of this mobile device could be, as well as specifications, features and price. And although many believed that the appearance of the new S8 would be at the…
Continue Reading....Major League Baseball games, Facebook’s next target
For a few weeks we have talked about how social networks have become a channel of great value for transmitting content, particularly for sports. Facebook is one of the platforms that has turned its attention to the main sports leagues to expand its brand and become an option for them…
Continue Reading....Contests on social network: 7 points to consider
The marketing digital p ould achieve a global investment for 2020 of 306 billion dollars, according to TechNavio. An important part of this type of strategy is what is done on the social network . So much so that the number of social network users is expected to reach 61…
Continue Reading....Jaguar, Land Rover and Sandals charged with “financing terrorism”
Extremism and tension over possible terrorist attacks in Europe has put the magnifying glass on all the activities that arise around refugees, from social programs to corporate advertising, which caused Jaguar , Land Rover and Sandals to be singled out for their errors Philippine Mobile Number Database in their digital…
Continue Reading....NASA continues to teach digital marketing lessons
This Wednesday, one of the trending topics is the seven planets discovered by scientists. In addition to the finding, there are things we must learn from NASA’s communication strategy. On Wednesday afternoon, NASA announced that a team of astronomers discovered seven planets Philippines Phone Number List that could have water…
Continue Reading....Emma Watson creates a new Instagram profile for a good cause
Proper management of social networks is an aspect that sports figures and entertainment must take into account as part of their personal branding . One piece of data that proves this is that 59 percent of online consumers worldwide recommend a brand or character to friends and acquaintances if they…
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